Diane Von Furstenberg Uses The MAGIC Of THREE Self Referral System

[Dien Rice]

Originally Posted by Glenn

Thanks Dien,

So I'm speed reading along and notice that Diane
has 3 projects POPPING at the same time.

FIREWORKS go off in my brain.

Because I remember how SuperStar Manager - Ken Kragen
Took the Smothers Brothers from NOBODY to International SuperStars
in ONE WEEK.

A - He got them a Cadillac Commercial - 30 days before
the MAGIC Happened. (Running day and night on the Today and Tonight Shows)

I - Ken got The Smothers on The Gary Moore Show.

II - Judy Garland Variety Show

III - Ed Sullivan Show

AND all three Programs Decided to KICK OFF their year with the Program
that the Smothers Brothers were on.

RESULT?

In Those Days There was only a few networks. The Smothers Brothers
seemed to be EVERYWHERE.

THEIR NEXT 50 Shows - SOLD OUT.

TV Offers Poured in.

Hi Glenn,

Thanks for sharing that!

I didn't know that's how the Smothers Brothers got started!

Believe it or not, not that long ago I was watching a Smothers Brothers video (just one of their routines that I found on YouTube)... I think I got to it somehow by searching for Bob Newhart, and going off on a wild tangent...

(I'm a big fan of Bob Newhart's stand-up comedy routines... Even 50 or 60 or so years after he started doing his routines, I still think there's nothing like them around...! I finished reading Bob Newhart's autobiography not that long ago...)

Certainly, "blanket coverage" can help get you to the top of everyone's mind... Which of course, is a good thing from a marketing point of view...

I guess that means that, if you have a number of publicity opportunities lined up, don't stretch them out! Get them all going "simultaneously" as much as is possible, for maximum impact...

Thanks Glenn!

Best wishes,

Dien