Diane Von Furstenberg Uses The MAGIC Of THREE Self Referral System

[Glenn]

Thanks Dien,

1001 Martini Game -
Restaurant Referral System

Jerry called me up and said, "I'm Bored."

I laughed.

Said, "What do you want ME to do? Send you dancing girls?"

Jerry pauses and considers it.

Jerry says, "You know I sold my Tanning Salon/Movie Rental Store for a couple
Million dollars, right?

ME - "Yup - I was there for that."

Jerry - "And you know I married this really rich girl and moved into a Big, Fancy
House in Chicago?"

ME - "No, I didn't know that."

Jerry - "Well, the wife's idea of fun is going to the Opera, Dressing up
and going to parties and Going to Expensive Restaurants where she meets
OTHER rich folks and more of her friends."

ME - "Yeah, I see what you mean. Boring."

Jerry - Well, we live in this Gated Community and a mile away is this
little bar and grill. I Bought it. The Wife is not pleased. Now all I have
to do is Figure out a way to Persuade all her Rich friends to come to my
Bar."

ME - "Well, we know the idle rich love to Drink. But it has to be Exotic
and Expensive and have a weird name."

Jerry says, "I hate alcohol. But you are right. Everywhere we go Jill's
affluent friends are drinking like fish. Let me think about that."

And he hangs up.

SIX MONTHS Later Jerry calls me back.

"With the munny I'm making from Martini Sales I've just ripped the guts
out of my little Bar and Grill. Redecorated.

Now it's a Hi-End Club.

ME - "Wow - You must be selling Martini's by the railroad car.

Jerry - "It's sad really. All these guys have inherited so much munny they
don't have to work. So they come to my Club and Drink.

ME - "What's it called?"

Jerry - The Martini Club."

Jerry goes on to Explain that he Remembered the Old Style Arcade
games from his youth. The ones that displayed the names of the top 10 or
20 Players and their HIGH SCORES.

And he had just read, "Win Friends and Influence People" - Dale Carnegie

A - Jerry collected 1001 Martini Recipes

B - Called all of his wife's friends to come TEST Martini's - for Free.

C - Started a Chalk Board with the names of the guys who had tried the most
Martini's - stuck it on the wall.

D - Then got a big Velcro Sign board

E - Then leased a machine to display his computer screen on the wall.

F - Then Ordered a BIG SCREEN TV - and let's people Scan up and down
the Martini Contest List - to find out where they stand.

JERRY has 100's of rich men - competing to see who can be at the top of the
MARTINI LIST.

To compete you have to buy Martini's and drink them.

Anyway.

Jerry's little Bar & Grill is now so fancy - his wife sometimes
brings her girlfriends there for drinks and finger - food after a Party of Opera
event.

BUT.

Jerry is now getting offers from Restaurant owners who wanna BUY
His munny printing SELF REFERRAL Club/Bar/Restaurant.

Jerry may sell it and move on to something else.

We will see.

Thanks,
Glenn OSborn