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Old March 20, 2021, 02:04 PM
Dien Rice Dien Rice is offline
Onwards and upwards!
 
Join Date: Aug 2006
Posts: 2,800
Default How to use "Operation Moneysuck" to make more money (and kick poverty in the shins)

Copywriter John Carlton talks about something called "Operation Moneysuck"... Something he got from the late copywriter, Gary Halbert...

I've found recently that it's something that's helping me... Maybe it will help you avoid falling into a pit full of alligators...

I usually work from "to do" lists of some sort.

I tend to write everything I need "to do" in one place, and work from there...

That means EVERYTHING... Both business-related tasks, as well as non-business-related tasks...

I never get it all done each day, but that's okay... As long as I'm doggedly chipping away at it...

So, some example business-related tasks for me might be... writing a new sales page for a product... or writing a new newsletter article... or sending out an email promotion...

A non-business-related task for me might be... looking for a personal document I need... or buying something for my baby daughter that my wife has requested... or fixing the household thingymabob...

What I found is that most of the personal stuff was getting done, and the business (i.e. money making) stuff was NOT getting done! So something had to change...

What finally worked in fixing this was "Operation Moneysuck"...

Operation Moneysuck, in a nutshell, according to Gary Halbert, as quoted by John Carlton, is this...

"Screw all that irrelevant stuff. We're going to bring in the bucks."

That is, when you're in "Operation Moneysuck" mode - you ONLY do those things you need to do to bring in the dollars.

All the other stuff can wait... Till later. Right now, your focus is on the money.

I color-code all my tasks. My tasks which "bring in the money" are highlighted with a yellow background, like sunshine. All the other tasks are not highlighted, like a gray winter's day.

When I'm in "Operation Moneysuck" mode - I can ONLY do the yellow-highlighted tasks. The other tasks have to wait for later.

And... it worked!

I just wanted to share it here, in case it helps anyone dig themselves out of a hole...

You can read how John Carlton explains it here...

Operation MoneySuck 2.0
https://www.john-carlton.com/2011/02...moneysuck-2-0/

Best wishes,

Dien
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