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Old May 21, 2021, 05:43 AM
Millard Grubb Millard Grubb is offline
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Join Date: Nov 2011
Location: The Ozarks
Posts: 147
Default Re: As an Independent Marketing Appraiser, here is what I ask local businesses...

Quote:
Originally Posted by GordonJ View Post
Revived my OLD biz; somewhat...as an Independent Marketing Appraiser, which simply means I don't represent anyone or any particular advertising medium.

By the way, feel free to borrow or take it for your own use, get 100 Biz Cards printed up, pass them out and BINGO, you are in business (on paper, you still need customers)...to get them, I offer a FREE MARKETING APPRAISIAL

Here is what I ask them:

Current marketing/advertising? Budget??

WHO is your ideal customer? From where? How much do they spend?

WHAT post purchase contact do you have, if any?

Do you use either referrals or rewards in your business?

And that is all I need.

Then I might leave a hotsheet behind with basics on them:

Customer Acquisition. Upgrading Point of Purchase with add ons. Retention: by rewards, birthday clubs, referral points, email, whatever.

Store layout, is there a better way? What makes street traffic, if applicable, come in the door?

Customer Interaction: what you do or say first thing often tells the tale.

Anyhow, as I am out there calling on local businesses, I am finding the same old, same old story...which is many, if not most of them, are underprepared to own/operate a business, they throw a bunch of money into getting set up and very little into GETTING customers.

Very few are BUILD IT AND THEY WILL COME type of businesses.

If you are inclined, there is a ton of money to be made, very low hanging fruit on the table for either a quick snackeroo of cash, or a long term on going residual monthly retainer.

I, currently, prefer the quick snack...like an In and Out Burger, I get in, get the moolah, get out and have both parties satisfied.

Give it some thought, many small businesses could use your expertise.

Gordon

Gordon,

I like your focus on the quick snack.

Do you just look at what they are doing with the simple questions, then give an in-depth analysis with a longer questionnaire ?

I often use an long series of questions that gives me plenty of info for analysis... this series of questions many times is enough for me to pinpoint problems whereby I can offer solutions without me having to do hours of grunt work.

Is this like what you are doing in the quick snack version?
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