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January 31, 2022, 02:26 PM
Hi Gordon,

This post reminded me a book from Eugene Schwartz: "The Brilliance Breakthrough: How to Talk and Write So That People Will Never Forget You".

I have the book but didn't read it completely or explored enough.


Well, at least your remembered the book and author.

I can tell you that Brilliant secret in a single paragraph, no need for a book...

Write and talk about them; how THEY win, succeed, improve, etc.

Guarantee they will remember you, if you do.


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