Web 2.0 marketing. Some food for thought. And your OPINIONS are highly encouraged...

[Ankesh]

Actually - there are quite a few people who are "rebranding" themselves with the web 2.0 tag.

For eg: many people are trying to raise money by claiming that they have a web 2.0 website... and many internet marketers too have come out with ebooks that show how to use linking strategies on social networking and other such sites. If you visit some hard core internet marketing forums - you'll see what Steve and Pete are talking about.

Most of these people over-do it a bit. They act like web 2.0 is the next big short cut make-a-million-bucks-in-half-a-day thing.

But that doesn't mean web 2.0 is a fad. It's an idea that has some real value. As Gordon also stated in the beginning post - Inter-Connectivity is great for selling more.