Any copywriters out there?

It's a general principle that if you can do it yourself, then go for it...I think that the business owner is the ideal person to write their own sales letter but some may lack or feel they lack such a talent and so they should write it and then allow a copywriter to act as their copyeditor.

Darren.

> most business owners can write their own
> sales copy ... and do a pretty good job.

> After all, a good copy writer is going to
> have you write down (on 3 x 5 cards) all the
> features and benefits of your product or
> service as the first step anyway.

> Once you do this - and to to oversimplify or
> underestimate the skills of good copy
> writers - you yourself are well on your way
> to creating powerful bullet points that are
> so important in sales copy.

> In fact, writing a good headline and good
> bullet points, and adding risk reversal, of
> course, is a great, great start for anyone
> selling anything.

> Simple formula but not too bad for a
> beginner who can't afford to hire a
> professional.

> Robert Campbell