"Perceived Value?"

> ....with "Information"
> products....is to offer "Bonuses"
> with HIGHER "Perceived Value" than
> the main product.

> Potential customers see the "High
> Perceived Value" of the Bonuses and
> feel "compelled" to order.

> I once failed to include a certain
> "FREE Bonus" in one of my programs
> and people got all "pissy", even
> though I explained it was "coming in a
> few weeks".

> They wanted the "Bonus" more than
> the "main" product so...I made the
> "Bonus" the main program in my
> next sales material.

> Don Alm
And where do you find all these "wonderful toys"? I am new to the internet and have thought about starting a e-magazine, but don't have the faintest idea how to get started. "Kin ya help me?"




Cajun Country Candies