effective ads

> Hi Mike...

> This probably seems obvious to you, but...
> I'd like to suggest that one of the reasons
> for your successful sales results following
> a presentation is that you've fully
> 'prepared' your audience.

> People are primed. You've 'aroused' them and
> changed their emotional state. They like
> what they've heard and how you've made them
> feel about themselves. They naturally want
> to experience more of the euphoria and look
> towards your products to help them do just
> that.

> Now... if you were to take that one little
> idea and apply it to your online marketing
> efforts, you'd surely see a difference in
> your results. It may be difficult to
> re-create the atmosphere of one of your
> moving talks, but perhaps a series of
> mini-sessions or snippets would do the
> trick.

> Anne gave you some great advice. That's a
> proven way to build a base and generate
> regular sales.

> Before you think about advertising, make
> sure that your web site is set up for
> maximum results. Before placing
> lead-generating ads, make sure your sales
> letter is as powerful as can be with plenty
> of benefits, testimonials, a strong offer
> and call to action.

> I'd suggest beginning each page with the
> strongest possible headline. Instead of
> telling me about what you do, (a feature)
> tell me what it means to me. (a benefit) How
> can you help me to achieve greater success,
> happiness and abundance in my life? Those
> are the things that your audience wants to
> hear first, before learning about the
> details of you and your services.

> The old saying goes like this... "tell
> me fast and tell me true or else my love to
> hell with you."

> Remember, if you don't grab their attention
> and sustain their interest, they'll quickly
> click away to another site, in search of
> what it is they really want.

> I like the idea of your photograph being in
> a prominent place, along with your headline.
> Your appearance conveys a certain something
> about you. In many ways, you remind me of
> other great speakers like Bob Proctor and
> Robert Schuller.

> Decide what you want your site to do. Is it
> primarily to get new bookings, or do you
> want to move more of your products? Let
> prospects know right off the bat what you
> have for them. That way, you'll be in a
> position to best capitalize on whatever
> traffic you're able to generate by
> advertising or any other means.

> Best of success!

>
Robert, Thanks so much for the ideas. I have a meeting next week with a ecommerce marketer and will bring them up in our discussions. Do you do this kind of work yourself? If so tell me more about it. Isn't it interesting I find it much easier to sell myself and my products in person than I do on-line. I do have a lot to learn . Thanks again, Robert. Mike