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Old January 22, 2007, 10:56 PM
Don Alm
 
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Default Try this....

1) Get a Domain with a "Keyword" of what you are offering;
"www.TacomaServices.com"...."www.SpokaneServiceFin ders.com"...
"www.AlbanyContractors.com"....etc

2) Set up a Website with the "Services" listed in Alphabetical Order;
"Accountant"
"Antique Shop"
"Attorney"
"Dentist-Family"
"Dentist-Orthodontist"
"Doctor-Family"
"Doctor-Internist"
"Electrical Contractor"
"Garden Supplies"
.....etc

3) "Salt" your list with a few "Freebies"....so "paying clients will NOT feel like they are the FIRST" to participate....and that "the Train is MOVING, NOT stalled at the station"!

4) Send out Flyers to prospects in each Category.... telling them about your website that can help local consumers FIND .....services they need....for $175/Mo....where YOU will advertise your site locally.

4a) Offer them a "90 Day Trial" for $525 ($175 x 3)....thereafter they can pay $175/mo....:automatically deducted from their Checking Account (Special Software program will create monthly "Drafts" (same as a Check))

5) Run ads in local media and especially on your local CABLE CHANNEL. You can't believe how cheap you can get 30 sec ads for here. AND...they get exposure. (I've had 14 clients paying me a NICE, monthly amount for the last 6 yrs....to have an ad for their business on the local Cable Channel)(6 of them advertise nowhere else....because they GET RESULTS)
Call up your local Cable Channel and ask them what a "30sec Ad" is going for. The ones I do are nothing more than an "8 by 10 Poster" in 2 colors... simply showing the businesses Logo, Name, Address, Phone, Hours, and WHAT they do and WHY viewers should call them.

There's a few other things to this....but hey....you gotta do some work and research on this.

Don Alm...."Master of Entroopeneerial Skills"
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