I just send an email

The Irresistible Formula

* The Wizard of Ads

* Why We Buy

I don't have "The Wizard of Ads or the "Why We Buy" but I bet I can tell you what is in them We buy on emotions and others things sometime. The Irresisstible Formulat I have. However the concept is old even though he saids it is not a USP. It certain is related. And it goes back to the 1950's with Earl Shive "I will paint any car for $29.95. Before I read the book: I used " I will get you out of the Grip of the IRs for $90. Since I increase my price to $300 I can't use that anyone. So I got a new one. It tells what I do and do not mention price. "YOu know how you have problems with the IRS and other Government agencies, well I am an accountant that uses two ideas to Get you out their grip: Offers in Compremise and problems Resultions Offers."