I just send an email

[Ankesh]

Originally Posted by Joetrevison

The Irresistible Formula

* The Wizard of Ads

* Why We Buy

I don't have "The Wizard of Ads or the "Why We Buy" but I bet I can tell you what is in them We buy on emotions and others things sometime.

No. Those books don't talk a lot about emotions.

Why We Buy is based on research done by Paco Underhill. It tries to quantify the effect various touchpoints in a store has. For example: how narrow aisles decrease sales - and things like that. Just like Elmer Wheeler and Ted Nicholas experimented with words, Paco Underhill experimented with touch points.

Wizard of Ads is a book by Roy H. Williams and it has 101 short 1-2 page memos or notes in it on various ideas. The ideas seem un-connected to each other - but if you read the book closely, you'll see that you have almost every thing you need to put a good marketing strategy in place for your company. (BTW, this book has the best cover I've ever seen.)

The Irresistible Formula - I've never read any other book that lays down the formula for creating offers in 4 steps - like this book does. Ah sure it is related to some topics discussed in old books. But thats like saying you can do taxes for people by following a 1950 Tax book instead of a 2006-07 tax book. After all - both books are based on numbers and formulas and legal jargon and stuff.