What do you think they pay?........

[Dien Rice]

Originally Posted by James Anthony

I'm curious if anyone has heard or has seen anything that would give a clue as to how much advertisers pay to get on "The Apprentice"

Not the commercials, but whatever company Trump and gang are working for that week. What does it cost them to get their product on the show?

I'd guess it would be in the million dollar range but I can't seem to find any real numbers.

Anyone have any idea?

Hi Jim,

Great question!

I didn't know the answer, but did some web-based "sleuthing"...

The following web site mentions $5 million for product placement on "The Apprentice" in 2005...
http://www.productplacement.biz/prod...placement-fees

According to the following blog entry, product placement on "The Apprentice" had a price of $3 million at its peak, but by last year (2006) prices were down to $1 million to $1.5 million. (Also after the first link is the link to the original article...)
http://shotgunconcepts.blogspot.com/...is-hoooge.html
http://publications.mediapost.com/in...es.san&s=43821

The following web page also has some further info on product placement as well as advertising fees on reality TV show "The Contender" in 2005... (See the last paragraph.)
http://www.rm116.com/2005/04/_bk_sandwich_cp.html

By the way, this seems to be an interesting web site, all about product placement...
http://www.productplacement.biz

Cheers

Dien