Getting to Business Owners Cheaply

[Ankesh]

Two Problems:

1. Location
2. Getting people to pay and attend

Location

1. Colleges - as Jason says - are fantastic.

2. Business Centers. If your seminar is targeted towards business owners, many business centers may even sponsor your event and give away use of their location for free - just so that they can attract more business owners to come visit them.

3. Cafes. A mentor did this. Joint ventured with a local cafe. Once a month for I think 6 months or so - he would hold a meetup at that cafe. He got the use of a part of the cafe for free. And the cafe also placed up a display board that promoted him and the meetup. The venue was for free because people who would show up would end up buying from the cafe.

Promotion

1. One thing you could do is joint venture with another business whose clients are business owners. Like accountants. He promotes the event to his clients and gets a commission per ticket sold.

2. Promote in the local newspaper: many of them have a free local events section.

3. Use direct mail.

Extra Money Ideas

1. Find sponsors. And place their ads all over the venue.

2. Upsell other products.

3. Auction something.