The Game & Lifestyle Epiphany

[GordonJ]

Ankesh has given us a great idea to work with and discuss.

The idea is (and correct me if I'm wrong Ankesh) is, instead of constantly "prospecting" for business...

is to set up a "lifestyle" that is magnetic. A lifestyle business where people are attracted to you, want to come to you and bring their ideas, concepts and business.

Is this right Ankesh? If so, then let's proceed to discuss it.

The reason the top Hollywood producers have people coming to them is because they have the ability to get the product produced, but more importantly, DISTRIBUTED. I'm somewhat at a loss with the Hugh Hefner analogy here, other than to say that these women who throw themselves at Hugh or Neil, are like the roadies and bangers of rock stars...they sleep with them because they want to be with someone "famous"? (I'll leave that alone from here in, OK?)

In business, no matter how good the idea, or the product...IF you can't get it distributed, it is worthless.

And that stands for an IDEA, as in TW not being able to get his dozen ideas "distributed" to the right people and profit from it...

All the way to the GIANTS, like Kraft, Procter & Gamble, COKE...when introducing a new product. They might get the product on shelves, but, take NEW Coke for example, it was not "distributed" to the buyers (in this case the product sucked).

The point is. IF you have the ability to HELP businesses with this MAJOR problem, I think you can establish the lifestyle of them coming to you.

Your thoughts?

Gordon Jay Alexander