The Game & Lifestyle Epiphany

[GordonJ]

Originally Posted by -TW

Because if they were to stop advertising, they would go out of business.



Even Wal-Mart advertises. I'm assuming, because they NEED to.

-- TW

TW,

It could be a splitting of hairs on some issues, I won't argue with your premise...however, there are companies out there who really don't need to advertise, because of their "position" in the market.

Here is one of my favorites:

JIFFY MIX. Found in probably every supermarket and grocery store in
America. The blue box hasn't changed in years. They are the "low priced" product in the category. And they maintain that position because they DON'T ADVERTISE.

And, it is a HIGH quality product too. Most of their mixes (OPINION: some need improvement)...compete with the big name brands at 40 to 50% higher cost.

Their corn muffin mix is superior to most on the market, I use it all the time.

It is a great company, has been around forever...chances are EVERYONE who shops and bakes has seen their products.

They simply pass the "marketing" costs savings on to the consumer. Super company with high employee retention, been around forever and they don't advertise or "market" their products in the "traditional" ways.

Again, I'm not totally disagreeing with what you say, there is some accuracy in what you posted...but there are exceptions too.

HOW do we get a "magnetic position" in the marketplace like JIFFY MIX? It is having a clear understanding of your customers and what they want.

Gordon Jay Alexander