Flyer Critique

Hi Gary,

Don's suggestion hits the mark perfectly.

The old before and after shots really work (I would suggest black & white ... colour is too expensive).

Years ago there was a guy here in Australia who made thousands of dollars each week selling a product through display ads in the paper.

The product was common, many people doubted you could sell this product via direct response methods. He proved them wrong.

Anyway, the main thrust of his advertising was a before and after shot. The product? Grass seeds!

It just goes to show that people like seeing the results they are going to get, not just reading about them.

With a flyer, you've got no time to muck around. If you don't get the attention of the prospect right away your flyer will be trashed. A good before and after shot will help ... no doubt about it.

Stick with Don's suggestion.

Best of luck,

Pete Godfrey

> pictures are worth a thousand words.

> If you can afford the photos (MUST be color)
> on your flyers - that would be the way to
> go.

> Combine Brents idea (shorten it some) with
> Dons' suggestion and away you go!

> This is a personal opinion .... of course.
> :0)

> Good Luck!