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Re: High Impact Marketing Solution
This method reminds me of some of the high impact relationship building
methods described in the book "Selling to the Affluent" by Dr. Thomas J. Stanley. One I recall right now is when a positive news release about a company or when a book writer has a new release the sales agent would contact the principle in a memorable manner (a clipping of the news article on a wooden plaque) with his/her congratulations of the achievement. Stoking the ego, increasing the clients' view of self-worth and importance. Consider using personalized "Ornamental Magnifiers" to intoduce yourself or improve an ongoing relationship. |
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