Where are you on your journey to getting your Toll Position

Thanks Gordon - great posts.

Would it work to find an under marketed chemical or cosmetic product and have it private labeled (if you couldn't get exclusive rights to it) and then connect with a marketing company to sell your private labeled product?

[GordonJ]

Originally Posted by Bill

Thanks Gordon - great posts.

Would it work to find an under marketed chemical or cosmetic product and have it private labeled (if you couldn't get exclusive rights to it) and then connect with a marketing company to sell your private labeled product?

Bill,

Yes. We've explored such a possibility with one of the products that was located. The "tricky" part is to insure your supply IF and when you start selling in large batches. Make sure your mfgr has the capacity to grow.

The good thing about "chemicals", it doesn't take too much to ramp up production, that is, sometimes an extra shift will work as opposed to adding a mfgr plant or facility. Any "line" has X amount of capacity, but most small fries have room in the schedule...that is, they can work more hours per day before their line has to be maintained.

PRIVATE LABEL is an excellent way to get started. Look at the infomercials I pointed to...and I use these because of their relative QUICKNESS into the marketplace. Today, As Seen On TV is an intro to as available in RETAIL. It has gotten shelf space that not that long ago was reserved for those that "pay to play".

By having a product that sells, the retailer is more interested.

Before you consider a product to PL, create a promotion, either an ad for newspapers/magazines (print ad) or a radio spot or a TV spot or an Internet ad. You don't have to be professional, you can always buy marketing help...but the point of the TOLL POSITION as taught by Harvey Brody is to get others to do the marketing for you.

I just know that if you take a NEW product to a marketing company along with a Marketing Campaign, even a rough one, you stand a better chance of getting it into the system.

Look for WHOLESALERS who might only sell in large drum capacity, or a local "cleaning company" who may have proprietary products that they use but have no desire to screw around with RETAIL. YOU could set up a small shop (abiding by local codes when it comes to handling chemicals) and fill bottles from a 55 gal drum into a nice 24.95 spray bottle. Now of course, YOU don't want to do this, all of this can be subcontracted.

You can get 500 bottles of supplements private labeled for about 3 bux a bottle to start out...and have a decent product...again, it is going to be in the marketing.

Any patents or trademarks could come in handy...but a Copyrighted AD that works and gets customers may be a TOLL POSITION in and of itself.

I always refer people to 7 Steps to Freedom II to learn the NPGS Formula which has the following FOUR components to it.

1-Market
2-Media
3-Product
4-Promotion

And if you are trying to locate a TOLL POSITION, it would behoove you to run your find through the NPGS formula to see how the product weighs in.

Take shipping and handling into account too. And many of the catalog companies have you DROP SHIP your product to their customers.

Good idea. Private Label an already selling product.

Gordon

I was listening to Michael Senoff's interview about obtaining old molds. In it he talks about the letter he used.

So I sent him an e-mail and asked if he had it available. He told me he did if I wanted to purchase it. I asked Michael how much and he told me $500.00.

Before I even think about spending $500.00, I was wondering if anyone has his letter and did it work for them?

I have my own letter that has worked well for me but I am always looking to improve my response.

So if anyone has ever purchased a copy of Michael Senoff's letter, please let me know how it has worked for you.

[GordonJ]

So just tweak it. Try a variation. I assure you that Michael's letter isn't that different from what you are using.

Gordon

Yes my letter is working. But I am always looking to make it better.

I will follow your advice and tweak it.

Again. Thank You!!! Gordon.

Maybe I should sell my letter. lol

I am interested in hearing from everyone as to where they are in the process of getting their Toll Position up and going.

I hope everyone will share their experiences so far, as that information can be of a lot of help to everyone.

So don't be shy, share where you are in the process.

As for myself, I currently have 5 products and know I will be adding a 6th very soon (just waiting for the agreemnet to come back) as well as two to three more in the next few weeks or so.

I am also working on putting a sales rep team together in order to better bring my products to the attention of retailers all over the US.

If things aren't moving as fast as you would like, don't give up.

I have found out that each part of the process takes a lot more time then I first thought it would.

Remember keep plugging away.

A lot of times I feel like giving up but then I get a little encouragement from someone and it makes me keep pushing.

So if anyone ever just needs someone to talk to feel free to e-mail or call me.

Do you feel that the layout and wording of my RW Blagg website is helping me or hurting me, in the race to get a Toll Position.

If people have a chance I would like them to look over all of my website and give me their feedback via e-mail.

It would be greatly appreciated.

I don't know about everyone else, but I am still waiting to hear from the people who have created successful Toll Positions for themselves.

If they are out there I wish they would step forward and give all of us some pointers.

I could sure use a few myself.

Hmm... are there even anybody that has made any decent money with toll positions?

[GordonJ]

Originally Posted by Bob Blagg

I don't know about everyone else, but I am still waiting to hear from the people who have created successful Toll Positions for themselves.

If they are out there I wish they would step forward and give all of us some pointers.

I could sure use a few myself.

Bob (and others interested in TOLL Positions),

First let me answer 'BROTHER's' question.

There is a guy in the Mid-West who has been paid over 6 million dollars the last couple of years for his TOLL POSITION. He does not sell anything, he gets a royalty on stuff sold by other people. I don't know about you, but that is a SUCCESS story.

And here is the REASON Bob is going to keep waiting for "help". There is NO motivation on people with TOLL Positions to share...why would they?

This is UNcharted territory for the masses...you won't find one business in 100,000 that is "Toll" based and there isn't a lot of information available about it. Now one problem you "Internet Marketers" have is this:

You are too used to the Guru's "SPILLING THEIR GUTS". Brother brings up a good point in a post, if you are doing well with something, why stop?

Likewise, IF you are making significant amounts of money, WHY would you involve yourself with other people wanting to know what you know? It doesn't make sense, but the Internet Marketing CROWD has you all convinced it is a benevolent, happy to share, wanting to help you group of magnificent benefactors...but the TRUTH is...

They (ALL) want your money. PERIOD.

If they were truly wanting to be helpful, wouldn't they give their infomation away for FREE? And they don't.

So, Bob, why would you expect people who are successful, who have a toll position, who are quietly doing great guns off the radar screen...why do you EXPECT them to share their secrets with you? What do they get out of the deal, good feelings for helping?

Sure, there are some guys like Harvey Brody who gives his time to those that are serious and want to achieve a lifestyle that most only dream about...but Harvey, like almost every single successful person I know isn't going to waste his time giving away a lifetime of trade secrets to the masses...it makes no sense.

Bob, you may get lucky (in my opinion you already have) and find someone who has established a TOLL POSITION who will share their journey with you...but I highly doubt it. If you are waiting for that to happen, you are going to be waiting and waiting and waiting...and the fact is, you are further along than 99% of any noobies starting out, you are much closer than the person who has done nothing.

More than likely you'll find GURUS who will be glad to sell you their discounted courses for 1,497.00 with a NO RETURN policy...and if you want to go that route, then there is information available.

But to find someone who is NOT a guru trying to sell you something, and expect to get HELP (especially for FREE) and to have them give you guidance and/or advice, is, in my opinion, a foolish expectation.

The TRUTH about the world off the Interent, MOST successful people DO guard their "trade secrets" and have absolutely NO desire to share, teach, sell or distribute their in-the-trenches HOW I did it information.

But, I could be wrong.

Gordon Jay Alexander