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Old May 11, 2009, 11:42 PM
Adman
 
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Default Re: Coupon Book for Home Buyers

Has anyone ever (or tried) to put together a coupon book that Real Estate agents would give to home buyers?

I did this one MANY YARS ago. Here's what I did;

1) Made a MockUp to show Realtors and Advertisers (Mine was a Booklet with Discount Coupons (31/2 high by 8 1/2 wide) with a Cover that had the Realtors Logo, Name & Address on it) (Called it, The WELCOME Book!)
2) Showed MockUp to realtor (C-21 was the first. They had 30 agents) Told realtor it was FREE to him provided he agreed to hand out 1,000.
3) Sold Coupons to advertisers for $495 (For 1,000 Coupons) Usually got 30 advertisers.

Called my next one, "The Home-Buyer's MONEY Book!"

Realtors LOVED it. So did advertisers.

I also made up these Coupon Books for "New Car Dealers". Free to the Dealer, who agreed to hand them out to consumers who came in for a "Test Drive".

Advertisers who wanted to reach "Car Buyers" LOVED to give me their $495 for 1,000 of these Books.

All it takes is a little creativity with your pc, inkjet printer and some "gumption" to show your Mock-Up to New Car Dealers and get the to "Sign" your Participation Agreement....then...once you have the Dealers "OK" .....you can easily get businesses that want to expose their biz to Car Buyers.

Don Alm
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