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  #1  
Old May 28, 2009, 09:49 AM
Dien Rice Dien Rice is offline
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Join Date: Aug 2006
Posts: 3,466
Default Re: Umm -- is it ok to say this?...

Quote:
Originally Posted by -TW View Post
The pict-o-gram .. or whatever it's supposed to be, isn't very persuasive itself!

"A confused mind always says no."
Hi TW,

It's like "AIDA". What is "AIDA", some might say?

For those who have been exposed to copywriting info, they'd know that "AIDA" stands for "Attention", "Interest", "Desire", and "Action". It's a "formula" for writing ads.

Why bother with "AIDA"? Why not call it "Attention, Interest, Desire, Action"?

Well, "AIDA" is important information in a compressed form.

Gordon's pictogrigms are often like that. I can decipher them pretty well since I'm very familiar with his stuff. In that one diagram is compressed probably the equivalent of several books worth of information.

However, it's probably not easy to understand it all in one glance if you don't have some familiarity with the knowledge. I believe that's why Gordon asked if anyone had any questions.

I don't think the point is to persuade you of anything. I expect that Gordon may not care if you agree with him or not. However, to even know if you agree with him or not you have to understand it.

To give you a taste of some "easier" pictogrigms, see http://www.sowpub.com/sq1

All the best,

Dien
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  #2  
Old May 28, 2009, 10:21 AM
-TW
 
Posts: n/a
Default Re: Here is a tool you can use.

Yes -- however, when it comes to communication, as we all know there's what's being SAID vs. what's being HEARD. Any discrepancy is the fault of the doodlER, not the doodlEE. To communicate clearly, the communicatOR must make sure what is being SENT and what is being RECEIVED, are aligned.

After giving it a little more 'staring' time, the drawing makes more sense -- but it's still not that clear in terms of teaching something.

The special irony here is about persuasion. Things are more persuasive when they are compelling -- and to be compelling, one's message must be CLEAR, not convoluted or a fuzzy mystery.

-- TW

Last edited by -TW : May 28, 2009 at 10:33 AM.
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  #3  
Old May 28, 2009, 10:36 AM
Dien Rice Dien Rice is offline
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Posts: 3,466
Default Re: Here is a tool you can use.

Quote:
Originally Posted by -TW View Post
Yes -- however, when it comes to communication, as we all know there's what's being SAID vs. what's being HEARD. Any discrepancy is the fault of the doodlER, not the doodlEE. To communicate clearly, the communicatOR must make sure what is being SENT and what is being RECEIVED, are aligned.

After giving it a little more 'staring' time, the drawing makes more sense -- but it's still not that clear in terms of teaching something.
I'm glad it's made more sense...

I'm not Gordon, but near the end of his post, I'll just point out that Gordon wrote...

"I advise you to copy the PoP in your own handwriting and create your own TOOL based upon your knowledge and where you want to go."

You'll notice this is Gordon's advice with his earlier pictogrigms too (that I linked to earlier)... To copy them out yourself.

The reason why is that these are not "passive" lessons... They are "active". They can only be "active" if you copy it out... ("Staring" is much more passive than copying it out as Gordon suggested...)

This approach is quite different from almost everything else out there, I think that's the source of the confusion...

You can choose yourself whether to copy it out, but that was the suggestion he made. If you don't copy it out, you probably will receive a reduced benefit.

Hope that helps,

Dien
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  #4  
Old May 28, 2009, 11:39 AM
-TW
 
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Default Re: Here is a tool you can use.

Is that pronounced, "pictogrimes?" Paradigm is pronounced "paradime," of course.
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  #5  
Old May 28, 2009, 09:24 PM
Dien Rice Dien Rice is offline
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Join Date: Aug 2006
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Default Re: Here is a tool you can use.

Quote:
Originally Posted by -TW View Post
Is that pronounced, "pictogrimes?" Paradigm is pronounced "paradime," of course.
Hi TW,

I think it's pronounced to rhyme with "paradigm"... That's my understanding, anyway...

Best wishes,

Dien
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