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Re: Branding vs. USP...
For me:
* Branding = the process of making space in the prospects minds for yourself. Simplistically, Branding = impact * repetition. * USP = angle you take, hook you create to make yourself stand out from the crowd. Both of them are 2 distinct animals. A good USP goes a long way in beneficial branding (as a good USP = makes a strong impact). |
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