Walter Hailey Made His 1st Million Handing Out Muffin Recipes

[GordonJ]

It is just MY perspective sort of thing, but, I see this as a BRILLANT use of a HOTSHEET.

With your permission Glenn, I'd like to use this story in the revised section of the HOTSHEET section of Before You Buy Anything.

Back in day (old inner circle pubs), the recipe was a staple, a great front end, a good lead generator and a standard for many who wanted to get into the 'mailorder biz'.

Bud Weckesser and Green Tree Press got his start by selling a booklet of recipes on hamburger. The booklets were printed in Akron, OH (Bud was in Erie, PA) and drop shipped to his customers.

Recipes have been a best seller in bookstores for decades.

One of my favorite "muffin" recipes, and can be found online, is one that takes two minutes in the microwave. I'll post mine here, when I find it. Whole wheat flour and oatmeal, Splenda or honey, and other good things.

When I was a "demo" guy, most recently at Gordon Food Service, we gave away a ton of recipes and even had a computer in store to help people with meal preparation. All HOTSHEETS in my eyes.

Thanks, now you have to be The Muffin Man and thanks for the recipes.

Gordon Alexander

[Glenn]

Dear Gordon,

Thanks.

Sure you can use the idea.

Although I've never called my "Tortured by my brothers until the Muffin Recipe Got Great" one page Recipes HOT SHEETS...

I guess I've been using them that way - for years.

I give them away to make friends on-line.

Or By PHONE - Email or fax to secretaries or receptionists - with a Thank you note - to get to her boss.

THEN CALL BACK.

Works like magic.

Cuz they Never get Thanked and Rewarded - EVER.

Thanks,
Glenn

[Glenn]

Hi,

Thanks for the ideas, Gordon.

You got me thinking about ways to "Niche" a Series of HOT SHEET Muffin Recipes.

We always had a couple big gardens when I was growing up.

I'd often cut up a small amount of a garden vegetable.

Stick that into the Muffin Recipe - of the day.

Smushed corn kernals - yellow on brown flour - looked nice.

Spinach and broccoli bits were my FAVORITE - cuz they looked so GREEN in amongst the raisins and nuts.

Moisture is the secret.

You gotta SQUEEZE the water out of any veggies you add to muffins.

Thanks for the Hot Sheet idea,
Glenn Osborn

P.S. - I wrote up a 32 page booklet on how I use Muffin Recipes to make friends and sales on and off-line.

Stuck it on Ebay just for fun...

Good cheap place to test new ideas for 10 cents or so.

The Headline -

"How My 426 Million $ Mentor Walter Hailey Made Millions Handing Out MUFFIN RECIPES"

http://cgi.ebay.com/ws/eBayISAPI.dll...ht_7323wt_1167

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Green Spinach Bits MUFFINS - Banana/Raisin Optional

Directions -

1. Pre-heat oven to 400 degrees

2. Grease 12 muffin tins

3. Chop up and mash one banana - use a fork, potato masher and a large flat plate or bowl

4. Combine all dry ingredients in a bowl (The dried off diced spinach specks go in the dry bowl)

5. Then thoroughly mix 1 teaspoon of soda with dry ingredients

6. Pour wet ingredients in with dry and mix with large spoon until combined
Don't beat mixture. Just mix until no dry spots are left.

7. Immediately Spoon into greased muffin tins

8. Bake in oven for about 25 minutes. Tops of muffins will get brown when done.
And a sharp knife shoved into a muffin comes out clean. If batter sticks to the blade. Cook it a bit more.

Ingredients:

1/4 cup warm honey

1 beaten egg

1 1/2 cup of whole wheat flour

1/2 cup buttermilk or plain yogurt
(In a pinch you can mix up 3/4 cup of dry milk with water and squirt in 1 tablespoon of lemon juice -- This reacts with the soda and makes the batter rise)

1/2 cup raisins – 1/2 cup chopped walnuts

(Tip: Have some extra flour standing by. The size of the banana adds moisture. IF You didn't SQUEEZE
The Spinach dry you'll need extra flour too. You don't want a sloppy wet batter.
Your goal is to reach a moist mixture that sticks to your spoon or fork when mixing.)


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DIRECTIONS for Squeezing 1/4 cup to 1/8th cup of Spinach -
Before Adding to the Recipe -

I - IF you use spinach right out of the garden, pull only 3 or 4 big leaves

II - IF you get leaf spinach in a whole foods store. Same thing.

You dry the leaves off on a paper towel. Put them on a cutting board and dice as fine as you can.
Blot again if they look wet.

DO NOT use a Food Processor machine. The leaves become a green gooey mess.

III - IF you buy frozen spinach or have leftover cooked spinach. Use an 1/8th of a cup.
Because it's very wet.

Find a thin hand cloth. Not a thicker towel. Place the wet spinach on the towel.
Spread it out some. Fold the towel over the spinach. Try to beat it to a pulp thru
the towel. Use a small pot or the butt of a big knife. A rolling pin can work if
you really LEAN on it.

Take a dull knife. Scrape what's left off the thin smooth towel. The towel will
have a wet green stain. Toss the drier spinach into the wet ingredients - bit by bit.
And Stir. So it doesn't stick together in a chunk.

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