Walter Hailey Made His 1st Million Handing Out Muffin Recipes

[GordonJ]

It is just MY perspective sort of thing, but, I see this as a BRILLANT use of a HOTSHEET.

With your permission Glenn, I'd like to use this story in the revised section of the HOTSHEET section of Before You Buy Anything.

Back in day (old inner circle pubs), the recipe was a staple, a great front end, a good lead generator and a standard for many who wanted to get into the 'mailorder biz'.

Bud Weckesser and Green Tree Press got his start by selling a booklet of recipes on hamburger. The booklets were printed in Akron, OH (Bud was in Erie, PA) and drop shipped to his customers.

Recipes have been a best seller in bookstores for decades.

One of my favorite "muffin" recipes, and can be found online, is one that takes two minutes in the microwave. I'll post mine here, when I find it. Whole wheat flour and oatmeal, Splenda or honey, and other good things.

When I was a "demo" guy, most recently at Gordon Food Service, we gave away a ton of recipes and even had a computer in store to help people with meal preparation. All HOTSHEETS in my eyes.

Thanks, now you have to be The Muffin Man and thanks for the recipes.

Gordon Alexander