Help! Adapting a Dr to Dr Sales Idea to The Phone

[Ankesh]

Thanks Glenn.

Good social engineering.

I have mixed feelings about it.

I like it because its ingenious and I can see how the conversion rate will be beyond the roof.

I don't like it because it focuses on the sales system. And completely ignores the product. Its too ponzi-ish. It focuses on building a pyramid. The products will sell even though they suck. But the folks may not keep buying the products month after month.

Which is the problem I think your friend faces too. I think he understands the sales system. But the fact that it completely ignores the product makes him uncomfortable.

Maybe a comfortable trade off would be:

i. You sell the product with a script that is focused only on the product.

ii. Once the sale is done, you ask the buyer: would he want to get the product for free month after month? And maybe even make money off it - with no effort?

iii. If he says yes, then you ask him for the referrals - and call his friends up in front of him. And you get him to signup under your downline.