$300 A day business but no idea how to market it

Originally Posted by Samir

Hi Folks. I am new here and I've spent the past couple of weeks just reading all the insightful posts from members such as Dien Rice, GordonJ, Phil, Sandi Bowman, Skip Rosell, Don Alm, TW, Marty, Ankesh and many others. I want to thank you all for sharing your knowledge. The reason I am posting here is because I need help and I think you all are the right folks who can help me.

Two years ago, I created a balloon distribution business that was earning me upwards of $300 per day every day, but last November, I got into a terrible accident that has disabled me and I can no longer do the work.

So I decided to write an ebook about my business and sell it on the Internet. I had someone setup a nice website that was linked to my paypal account and I placed ads on Google, Yahoo, and Facebook to attract customers. I spent $100 to advertise on each site and after my $300 was used up, I had received only 11 orders. Since I was only charging $10 per copy, I only made $110. I received great feedback from the people who bought the book but only 11 people? What am I doing wrong? I know there are a lot of scams out there but how do I convince people when I have a real proven way of making money? I even offered money back guarantee but even that didn't do the trick.

Many people on this forum make a living selling information products so I am really hoping you all can shed some light.

Thanks
-Samir

Hi Samir,

Sorry to hear about your accident.

I sell reports on line for the last 6 years. There is a lot that goes into the winners & the losers. But there are a few things that you can do before you spend money to know if you have a winner or loser. Not 100% guaranteed but a way to evaluate the market for your report.

PPC is a tough game and if you are new or do not know the ropes you can lose money quickly.

Getting 11 sales may be great if you did everything wrong and still made sales. That means there is an interest (hungry crowd) and they are people that are willing to spend money (even if it was $10 bucks)

Here are a few things I would look at before I called it a loser.

* Keywords---What prospects are you targeting
* Ad set up---AIDA Attention, Interest, Desire, Action
* Beark even point---On your example you needed to sell it for $27 to break even (there is a lot more to this but not time or room here)
* List building---Did you capture names and email? If you did then you can still make sales by email and still break even or better @ the $10 price point.
* Sales page---is it converting? If you paid $1.00 per click then you got 300 visitors and converted @ almost 4%. Which is GREAT. But if you paid 5 cent per click then you got 6000 visitors and 11 sales means the conversion rate is really poor.

* and at least a hundred other things, You can get most of the information by tracking. After tracking results---You may have a big winner on your hands.

If you got the traffic for free you would have a profit of $110 instead of a loss of $190.

Not knowing any of your stats it is hard to recommend a plan of action. But I will say this, don't spend any more money on advertising for now. If you can not make it work with free ways you will not make it work with paid ways. 90% of what I sell is with free marketing. I use the 10% paid to find out quickly if I have a winner or loser.

If you would like to ask specific questions here or by PM or email just ask away. I will try to help you to the extent of my knowledge.

Best of success,
Skip Rosell