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AIDA-How I Got an Appointment After being Ignored
I'd actually never visited all those sites before. Gracias.
Gordon's AIDA Formula in his Pictogram Program with the BRICK on top
to Get Attention Does Create Action by the prospect.
How we got a multi-millionaire who
was ignoring our phone and email messages to CALL us
to discuss a project.
a - I ordered 2 quarts (24 strawberry bubble wrapped Fortune Cookies)
b - Direct shipped them to my prospect's house in Florida
c - Then Called to leave a Voice mail - "Watch out! 2 qts of STRAWBERRY
Fortune cookies are coming"
d - Then emailed to say, "The custom message inside is perfect for you to
hand out to customers at appointments."
e - AND sent a link to this TASTY PHOTO - (see below)
I - The guy emailed me to say "Thanks"
II - Answered my questions
III - Said, "Let's talk by phone"
IV - I'm writing this after HE CALLED ME tonight - (VERY NICE after my chasing after HIM for weeks.) And we swapped ideas
for a project together.
20 bucks of tiny little Strawberry Fortune Cookies that HAVE NOT ARRIVED
YET - got Instant ATTN.
But I got thru to the prospect BEFORE The FORTUNE COOKIE Box arrived.
Kind of amazing.
Click for large view - Uploaded with Skitch
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