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AIDA-How I Got an Appointment After being Ignored
Thanks Phil,
I'd actually never visited all those sites before. Gracias. Anyway. Gordon's AIDA Formula in his Pictogram Program with the BRICK on top to Get Attention Does Create Action by the prospect. Another Example... How we got a multi-millionaire who was ignoring our phone and email messages to CALL us to discuss a project. a - I ordered 2 quarts (24 strawberry bubble wrapped Fortune Cookies) b - Direct shipped them to my prospect's house in Florida c - Then Called to leave a Voice mail - "Watch out! 2 qts of STRAWBERRY Fortune cookies are coming" d - Then emailed to say, "The custom message inside is perfect for you to hand out to customers at appointments." e - AND sent a link to this TASTY PHOTO - (see below) RESULT - I - The guy emailed me to say "Thanks" II - Answered my questions III - Said, "Let's talk by phone" IV - I'm writing this after HE CALLED ME tonight - (VERY NICE after my chasing after HIM for weeks.) And we swapped ideas for a project together. 20 bucks of tiny little Strawberry Fortune Cookies that HAVE NOT ARRIVED YET - got Instant ATTN. Surprised me. But I got thru to the prospect BEFORE The FORTUNE COOKIE Box arrived. Kind of amazing. Thanks, Glenn Osborn Click for large view - Uploaded with Skitch |
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