SOWPub Small Business Forums  

Click Here to see the latest posts!

Ask any questions related to business / entrepreneurship / money-making / life
or share your success stories (and educational "failures")...

Sign up for the Hidden Business Ideas Letter Free edition, and receive a free report straight to your inbox: "Idea that works in a pandemic: Ordinary housewife makes $50,000 a month in her spare time, using a simple idea - and her driveway..."

Also, please no insults or personal attacks.
Feel free to link to your web site though at the end of your posts.

Stay up to date! Get email notifications or
get "new thread" feeds here


Go Back   SOWPub Small Business Forums > Main Category > SOWPub Business Forum
Register FAQ Members List Calendar Search Today's Posts Mark Forums Read

SOWPub Business Forum Seeds of Wisdom Forum

Thread Tools Display Modes
Prev Previous Post   Next Post Next
Old April 13, 2012, 06:25 PM
Dien Rice Dien Rice is offline
Onwards and upwards!
Join Date: Aug 2006
Posts: 2,641
Default Here's a "premium" - where the premium is worth more than the order itself!

Originally Posted by Adman View Post
One of my first "Ad Programs" was putting ADS on "Shirt Boards". These were cardboard sheets that dry cleaners placed inside shirts to keep the shirts from getting crumpled.

I provided dry cleaners with FREE Shirt Boards (I made money placing Ads on them)

Well (get ready, here comes da "BS") One day I was having coffee with one of my Dry Cleaners and he was talking about how he wished he could come up with a Promotion Idea where he didn't have to discount his prices to stay "competitive" with his competitors (Those were the days of "One-Hour Martinizing") one of the dry cleaners on my route....I remembered seeing a "GOLD" Hanger hanging on a stand with a sign that said....

Beautiful Hangers for your Guest Coat Closet
With Every Order of $25 or More!

Well...according to this dry cleaner "when faced with a choice between reducing prices and giving something away free… give something away free!"

He found a way to Significantly Boost his Sales And Profit Without The Use Of Discounts Or Coupons
That's a great story - about the use of a "premium" in an industry where you don't see it too often...

Premiums work! All those extra "bonuses" you see on those internet marketing ads are premiums too. As well as those offers of an extra "this or that" if you renew your subscription to a magazine, for example...

(I remember my Dad once got a camera - in the pre-digital camera days - for renewing his subscription to Time magazine...)

Here's an interesting one. Order some coffee - and get a free coffee maker!

Apparently this has worked very well for Gevalia (which sells coffee), in their direct mail marketing...

The coffee maker is worth more than the initial coffee order! (In their current offer - it has a $90 retail value, for a $24.99 initial order.)

However... When you count the average lifetime value of repeat orders - they make great profits with this offer!

They've been making this offer, or a similar one, for at least 15 years... So it's gotta be working!

Here's the offer as it is from their website...

(I've added a second ad of theirs as an attachment.)

More info about this promotion here... (article about this, written in 1999) (you can see their current offer here)

Best wishes,

Attached Images
File Type: jpg gevalia_offer.jpg (57.3 KB, 1 views)

Last edited by Dien Rice : April 15, 2012 at 12:27 AM. Reason: additional info
Reply With Quote

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump

Other recent posts on the forum...

Seeds of Wisdom Publishing (front page) | Seeds of Wisdom Business forum | Seeds of Wisdom Original Business Forum (Archive) | Hidden Unusual Business Ideas Newsletter | Hotsheet Profits | The Art of Leverage | The Success Report | Persuade via Remote Influence | Affia Band | The Entrepreneur's Hotsheet | The SeedZine (Entrepreneurial Ezine) | The Fly Low Collect Dough Update Hotline

Get the report on Harvey Brody's Answers to a Question-Oriented-Person

All times are GMT -4. The time now is 05:38 AM.

Powered by vBulletin Version 3.6.0
Copyright ©2000 - 2020, Jelsoft Enterprises Ltd.