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What I think everyone is saying (it's not so different)...
Quote:
I think there's not too much difference in what you're talking about... Eva mentioned ads in the back of the booklets... Phil mentioned sponsorship and membership programs - I believe for the sponsors (i.e. for those who are paying money to help have the booklet produced, in return for having their business mentioned as a sponsor)... "Sponsorship" is slightly different from most "advertising," in that it is generally more subtle. It might be more suitable than "advertising" for such a "sensitive" product, such as a booklet to help those who have just lost a loved one... http://en.wikipedia.org/wiki/Sponsor_(commercial) I think when Phil mentioned "membership" - he meant a membership model for those providing the money, that is for the advertisers/sponsors, not for the recipients of the booklet (who would get the booklet for free)... If I misunderstood either of you, feel free to correct me! Anyway, the bottom line is, I think that you're not so far apart in what you're saying... Best wishes, Dien |
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