Does Facebook advertising "work"?

Dien,

Lots to Learn on Just About ''Everything'' these Days...

Too Much Sometimes to ''Absorb'' and Use so Why Not Just Give it Away!

I Find Simply By Playing Around With Focused KeyWORDS, Questions, How To's, Tutorials, Help, Advice, Research Says, Experts on, Expertise about, Case Studies, Etc. Etc...

Because of The Current Growing Over-Load of Information...

An {Extremely Hot Money Making Trend} is RIPE for Development in & on Very Specialized subjects and Topics! ...

Piles of Good ol' Monies & Revenues Are and Will Continue to be Made Extremely Nicely Throughout our LifeTimes...

Some Have Become Very SuccessFull throughout the Web Doing it in the Last Few Years and it's Only Getting Bigger and Of Course Much More Competitive...

But Still Nicely Untapped...

Because of The Current Growing Over-Load of Information...

Some like Yourself are Probably well Aware, others, Maybe Not So Much...

I'm sure Sure it'll Be [Hitting] SowPubs, in the Very Near Future...

Definitely other Engines Are Well into It! ...

The FREE Global BRAIN is Truly Never Ending...

Quick Example(s) regarding FACEBOOK related ''ADVERTISING''...
https://www.google.com/search?q=Face...ient=firefox-a
https://www.google.com/search?q=Face...ient=firefox-a
https://www.google.com/search?q=Face...ient=firefox-a

Phil

Hello there Dien

I am new to this forum; more of a learner than an educator when it comes to what is discussed here.

I was just reading this in the copywriting section on WF that one of the guys put up.

**Okay scrap that, I can't post links as I have not written 10 times yet.**

FB click through rate averages at 0.05 or 1 in 2000 for ads.

Maybe that is why GM pulled their advertising?

Dan

[Dien Rice]

Originally Posted by Jimbo13

Hello there Dien

I am new to this forum; more of a learner than an educator when it comes to what is discussed here.

I was just reading this in the copywriting section on WF that one of the guys put up.

**Okay scrap that, I can't post links as I have not written 10 times yet.**

FB click through rate averages at 0.05 or 1 in 2000 for ads.

Maybe that is why GM pulled their advertising?

Hi Dan,

First, sorry about the "link" thing... I just removed the restriction, so there should be no problem posting links now... (I put the restriction up to battle spam - but we seem to have a pretty good handle on it nowadays!)

Thanks for that... Wow, a .05% clickthrough rate is awful!

It may be that Facebook advertising may work for some things... Like things that people would be "fans" of (such as sports teams)... However, for smaller businesses, or more "mundane" businesses, perhaps it just doesn't work...

To my understanding, it's also a less direct process. You have to create a Facebook page for your business... Your advertising gets people to "like" your business Facebook page. Only from your Facebook page, then, can people click through to your web page which is outside of Facebook.

For many people, getting people to go to your website is where the "money" is, since people can't order your product from within Facebook itself, only if they go outside of Facebook to your web page. Of course, of the people who "like" your Facebook page, only a tiny fraction will ever click on the link to go to your own website... That's my understanding of how it works, anyway...

Thanks for the further information...!

Best wishes,

Dien

Thanks Dien

Here is the link to the page from Business Insider.

http://www.businessinsider.com/data-...#ixzz1vWL6BZGs

Keep up the good work on this forum Dien. I appreciate it.

Dan

I gave up on Facebook years ago. I'm semi not so social and to spend a couple of hours on a daily basis in exchange for no return, forget it.

However, these days there are smarter ways to utilize FB and no, have not tried that. Advertising FB on your website is a must, getting likes and forcing people to like it in exchange for something of value to them, seems to work. Still, not my choice of spending time.

It's all a combination of everything though and having a biz fan page can't hurt.

Eva

[Dien Rice]

Originally Posted by Jimbo13

Thanks Dien

Here is the link to the page from Business Insider.

http://www.businessinsider.com/data-...#ixzz1vWL6BZGs

Keep up the good work on this forum Dien. I appreciate it.

Thanks Dan - that's a great article!

I also liked the graphic which was linked to in that article, too...

I could be wrong, but after reading this, and also Ankesh's post, I'm getting the "vibe" that Facebook may be good for "branding", but not really for "direct-response"-type advertising...

I'll ponder that further...

Best wishes,

Dien