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Old July 27, 2012, 03:00 AM
Ankesh's Avatar
Ankesh Ankesh is offline
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Join Date: Sep 2006
Location: Mumbai, India
Posts: 689
Default Re: Survey for friend...Outer Circle Publications HOTSHEET, Your opinion valued...

1. You don't want to print and do your own mailing. You want to outsource your mailing. There are companies who will handle bulk mailing and all you have to do is send them 2 files. 1 PDF file with the mailing content. 1 csv or excel file with addresses in it. If you use aweber or some such service for collecting the addresses, then importing a csv file from them is a breeze.

Also, outsourcing the printing and mailing is not so expensive. Because these guys make their profit in getting a discount for mailing thousands of pieces from USPS - but don't pass that discount to you. But because of them earning the difference between normal mailing price and discounted mailing, you can negotiate pretty well on the price per mail that they charge you.

2. I'm not sure if money making opportunity seekers is a good target audience for something like this. You want a target audience that buy and sell from each other constantly. So a better audience is people who collect stuff. Maybe a list for stamp collectors. People can either list the stamps they want to buy. Or list stamps they have for sale. Multiple stamp listing = more money.
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