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Thanks Ankesh, good advice
Both mail houses I used frequently have gone out of business, but I will shop around.
Unless she gets to quantities, she'd like to keep it simple, maybe 2,000 max.
How this would work is,
anyone has the ability to create their own HOTSHEETS to be mailed along, this could be 2 pages (one sheet of paper) or 4 pages on an 11 by 17 folded piece of paper.
A 2 page hotsheet can have front and 3/4 of back, the bottom 1/4 reserved for the publisher to use
A 4 page would have 3 1/2 page of content with back bottom 1/2 for publisher.
Example could be
CARRIER Hotsheet (Publisher) Granny C's Dumpster Diving Diva Hotsheet, a 4 pager which is about buying and selling other people junk's and Granny C would advertise her reports and affiliate programs along with her content...
Some of the 2 pagers which ride along could be
Gordon's Chattel HOTSHEET
Art's Ephemera Hotsheet
Bill's Toy Collectibles
Cathy's Tea Cups for china collectors
Old IC pubs contained as many as 15 to 20 hotsheets, and all had to be camera ready...but each accepted it's own paid advertising...
There were a few that were even printed on newsprint and came as tabloids, still several in the collectibles market you mention...stamps, coins and other collectibles still have these monthly news papers out there.
I FEEL she should do everything her self until she needs to scale up that way she knows how to troubleshoot future snafus...and understands her business.
Biz OP could include trading, collecting and bartering...or anything at all.
Recipes were big, I think they still are so Felicia's Recipe Club could be a seperate hotsheet inserted into the publishers hot sheet.
With a 1000 pieces she can get a pre sort from USPS and not have to pay full first class retail. But, if she gets up to 20 or 200.000 subscribers (FREE)
then she needs to go to economies.
I still like to get mags and newsletters in the mail and perhaps people would enjoy these throw back type of personalized little hotsheets.
Thanks again Ankesh, always great advice from you, she'll see it.
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