Possibly the saddest, most incompetent catalog ever made...

Originally Posted by Dien Rice

If you wanna make money, you gotta know the rules!

So says Denny Hatch, copywriter extraordinaire...

As some may know, I'm a big fan of Denny Hatch. He's a copywriting expert. I have all of his non-fiction books (if you don't have any of his books, I recommend you start with "Method Marketing")...

He writes regular articles for "Target Marketing Magazine" - he was the former editor-in-chief - now it's headed by his wife, Peggy Hatch.

Denny's latest article is a doozy...

If you want to make moolah by selling things through your writing - it's worth a read!

Of course, many here will already know these rules... But if you don't, ignore these at your own peril!

He talks about a catalog he received - which breaks the well-known rules about copy and design, which are proven to work...

Here's part of the article...



You can read the rest here...

Breaking Every Rule in the Book! In 50 years, the saddest catalog I ever saw!
http://www.targetmarketingmag.com/ar...og-i-ever-saw#

By the way, here's where you can find all of Denny Hatch's writings at Target Marketing Magazine...

http://www.targetmarketingmag.com/se...nny+H atch%22

Best wishes,

Dien

Dien,

Thanks for the hatch info. I forgot how good the guy could write. I even copied some of his material for reading tomorrow.

Tom