Possibly the saddest, most incompetent catalog ever made...

[Dien Rice]

Originally Posted by sandalwood

Thanks for the hatch info. I forgot how good the guy could write. I even copied some of his material for reading tomorrow.

Hi Tom,

Glad you liked it! I'm a huge Denny Hatch fan...

Denny Hatch uses a lot of "buckets of gore" in his writing.

Let me explain...

Here's my favorite advice of his about writing. This could even make you more profits (after all, if people read more of your ad copy, then logically, more people should end up buying your stuff after reading/hearing/seeing your promotions)...

Also, by using the following advice, it's always nice to know you're writing something that people will want to read...

Denny Hatch once wrote...

I once paid my mentor, Bob Scott , a pinch of change to critique the opening of a novel I was working on. Scott, a teacher with the Writers Digest School for 18 years, told me what I was afraid of—that it was boring. “You want to upset a bucket of gore in the reader’s lap,” he said rather inelegantly, “and spend the rest of the novel cleaning it up.”

Good advice for writing any kind of article, too (not just novels)!

Best wishes,

Dien

P.S. I also recommend the article I referred to above, so you can read about "The Most Diverting Direct Mail Letter Ever Written"...