What's Your Name??...You Call Yourself a "Copywriter" Hotshot..

Thanks Dien,

This Car ad. IS very Interesting. I got a couple of ideas actually from it. It looks like it was written by an "amateur" copywriter.

I still wonder how effective this type of ad is, i.e did it SELL?

Regardless, thank you! for the resources. I will be putting it into action
Shortly.

(Tick, tick tick....egg timer says my posting time is up )

Cheers Dien

Originally Posted by Dien Rice

Hi Duane,

You might like this one - which is originally from Craigslist...

96 Toyota Corolla – $1700

Excerpt:

"This car has seen all of it, man. Roughly 254,000 miles worth of it and didn’t blink an eye. This car stared death in the face every time I slid the key down my arm, guided it into the ignition with my finger, closed one eye, and took off down the road — and it made it through every time. It survived because it’s a fighter and it handles like a dream. The super-geniuses who post over at Edmunds.com give this car 4.5 out of 5 stars, and those guys know what they’re talking about because they post about it on the internet."

http://funnycraigslistads.com/2012/0...oyota-corolla/

Best wishes!

Dien

[Glenn]

Thanks Duane,

I've actually sold cars that DO NOT RUN with this Ad Template Strategy.

Kick ME - I'm Down
My Car Won't Start...
Must Sell. Get a new car
or lose my Job.

WHY DOES IT WORK?

a - DON'T USE THIS IDEA Unless You can "Act" - Just a bit.

People show up to look at the car Convinced You are Desperate
and they can Take Advantage of you.

Then you play all the bidders against each other. Run up the final price ABOVE BOOK VALUE.

b - DON'T USE "Kick-Me" Psychology unless You Can Tell The TRUTH. SHOCKING. But most people think advertisers LIE!

Kick Me - I'm Down
I'm Moving to India in 2 days

(I helped a ezine reader sell a car on Craigs list in 2 days with the above Reason why)

c - DON'T TRY THIS At Home Unless You Have the Guts to RISK Embarrassment.

Kick Me - I'm Down
Just Married. Must Sell
His - Keeping Hers.

(A client sent me a news clipping about this. Why is a 2 inch Classified Ad
News? 300,000 People Showed Up at this yard sale! Where the poor SOB
was selling his furniture, his car.)

Obviously the woman is dominant in this relationship. Thousands of women
showed up.

(Courtney Cox did this to her husband David Arquette. I saw him Mourning the loss of all his furniture - to Jay Leno. Especially his favorite Ugly Orange chair she forced him to move into the garage.)

I use a VERSION of this KICK ME I'M DOWN Tactic - in the letter I send out
to Credential Myself for Consulting Jobs.
(Link is below - see if you can SPOT IT in the copy.)

So.

IF you Understand the REASON WHY Psychology - it's very profitable in ANY
PRINT AD
On-Line Email
Forum or Blog Post
Article
NLP Sales Letter.
Postcard
Snail mail offer

Happy Holidays,
Glenn Osborn

P.S. - WARNING - Daring People to KICK YOU takes some GUTS. And you may not get much sleep cuz the phone rings off the hook.

But if you do it right.

You can s ell almost ANYTHING - by beating all the other Advertisers
to the limited pool of buyers.

http://archive.enchantednlp.com/readthis.php

[Dien Rice]

Originally Posted by Glenn

So.

IF you Understand the REASON WHY Psychology - it's very profitable in ANY
PRINT AD
On-Line Email
Forum or Blog Post
Article
NLP Sales Letter.
Postcard
Snail mail offer

Thanks Glenn, for posting that! More great (and absolutely true) wisdom...

Giving a "reason why" is a proven way to be more persuasive...

In his book "Influence," Robert Cialdini reports on an experiment done in the late 70s...

The social psychology researchers had people ask to cut into line to use the photocopier at a university.

The first gave a reasonable reason why.

The person asked...

"Excuse me. I have 5 pages. May I use the Xerox machine because I'm in a rush?"

- 94% of people agreed to let the person cut in line.

The second test was to give no reason why...

"Excuse me. I have 5 pages. May I use the Xerox machine?"

- In this case, only 60% of people agreed to let the person cut in line. Much fewer let the person cut into line when no "reason why" was given!

The third test was to give a meaningless reason why...

"Excuse me. I have 5 pages. May I use the Xerox machine because I have to make some copies?"

- 93% of people agreed to let the person cut in line - almost as much as those who agreed with the "reasonable" reason why!

(In this case, saying "because I have to make some copies" is essentially meaningless - because everyone waiting in line "has to make some copies"!)

Clearly, giving a "reason why" could be more important than what that actual reason is...

Anyway, fascinating research...

Best wishes,

Dien

Hi Glenn,

Happy Holidays and THANKS for the templates AND detailed examples.

My friends car was sold before I could use this template, however I will archive it as a GREAT example of a classified ad.

And YES. I agree about using REASON WHY in your copy. I too have used it in auctions and other classified ads.

I also like to use the Reason Why + DEADLINES to create URGENCY in my ads, especially when I want to move an item VERY quickly. Your "moving to India" ad is a good example of this.

I recall I sold a laptop last year and got a response in under 2 hours. It happened so fast that I was formatting the darn thing to remove my info while I was enroute to the meet up location Easiest $850 ever.

I will have to test out this KICK ME - I'M DOWN format once I get an item to sell.

I appreciate you sharing this Glenn.

Duane

Originally Posted by Glenn

Thanks Duane,

I've actually sold cars that DO NOT RUN with this Ad Template Strategy.

Kick ME - I'm Down
My Car Won't Start...
Must Sell. Get a new car
or lose my Job.

WHY DOES IT WORK?

a - DON'T USE THIS IDEA Unless You can "Act" - Just a bit.

People show up to look at the car Convinced You are Desperate
and they can Take Advantage of you.

Then you play all the bidders against each other. Run up the final price ABOVE BOOK VALUE.

b - DON'T USE "Kick-Me" Psychology unless You Can Tell The TRUTH. SHOCKING. But most people think advertisers LIE!

Kick Me - I'm Down
I'm Moving to India in 2 days

(I helped a ezine reader sell a car on Craigs list in 2 days with the above Reason why)

c - DON'T TRY THIS At Home Unless You Have the Guts to RISK Embarrassment.

Kick Me - I'm Down
Just Married. Must Sell
His - Keeping Hers.

(A client sent me a news clipping about this. Why is a 2 inch Classified Ad
News? 300,000 People Showed Up at this yard sale! Where the poor SOB
was selling his furniture, his car.)

Obviously the woman is dominant in this relationship. Thousands of women
showed up.

(Courtney Cox did this to her husband David Arquette. I saw him Mourning the loss of all his furniture - to Jay Leno. Especially his favorite Ugly Orange chair she forced him to move into the garage.)

I use a VERSION of this KICK ME I'M DOWN Tactic - in the letter I send out
to Credential Myself for Consulting Jobs.
(Link is below - see if you can SPOT IT in the copy.)

So.

IF you Understand the REASON WHY Psychology - it's very profitable in ANY
PRINT AD
On-Line Email
Forum or Blog Post
Article
NLP Sales Letter.
Postcard
Snail mail offer

Happy Holidays,
Glenn Osborn

P.S. - WARNING - Daring People to KICK YOU takes some GUTS. And you may not get much sleep cuz the phone rings off the hook.

But if you do it right.

You can s ell almost ANYTHING - by beating all the other Advertisers
to the limited pool of buyers.

http://archive.enchantednlp.com/readthis.php

[Glenn]

Thanks Duane,

The "Kick Me I'm Down" strategy is based on something we can CONTROL and PREDICT - Human Nature.

In this case -

GREED.

Prospects Call you because the REASON WHY convinces them
you are in a BAD SPOT.

And they can TAKE ADVANTAGE of your situation to
Pay Less.

It helps if you know the NLP Psychology that makes the words Productive.

Glenn