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Jim Straw MASTERMIND Idea-Makes Bank Employee #1 In Paid Referrals
Rufus said, "The Bank Script I have to use makes Customers Mad and they
yell or hang up on me."
Rufus works in the complaint department of a USA Bank.
But the Bank Expects him to Sell Financial Investments to people who call
in with complaints about their bank accounts.
Not EZ with this mandated Script!
When a customer calls in Rufus has to say -
#1 - "Can I ask you a few questions?
#2 - "Do you have an account at a competing bank?
#3 - "Do you have a credit card with someone else?
#4 - "When is the last time you checked your Insurance?"
Tick off your current Account Customers!
A "Tell The Reason Why"
Mastermind Linking Tactic-
How Rufus Became #1
In Paid Referral Sales...
Turns out IF Rufus can successfully Refer the client to an Expert
in another department - Rufus gets a Fee.
Since Rufus says his phone is monitored.
Rufus says his calls are recorded.
We had to make a Change that is sort of Invisible.
So we Put a REASON WHY in Script Question #1 -
#1 - "May I ASK You a Few Questions Please? You can help me answer
your questions or Refer You to the right Expert if You tell me more about Your finances. Any Different Accounts You might have - so we can keep things straight.
#2 - So do you have any other accounts with us or another bank?
P.S. - Rufus hasn't gotten any direct sales yet. But at least bank customers
aren't yelling at him and hanging up.
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