Jim Straw passed away on Dec. 3, 2012

[Glenn]

Happy Holidays,

The REASON WHY I'm writing this Sowpub Thread Is -

To Celebrate The Positive Impact Jim Straw and his 700 Info Products
have made on all our lives as Small Business Marketers.

(And to Test an idea for a new INFO Product.)

I'm sure Jim wrote this down somewhere. But I swapped ideas with Jim
and got it in an email.

It seems Jim never went to college because the Principal of his high
school called him to the office one day.

The Principal had seen Jim's car in the parking lot. KNEW it was worth more than his.

The Principal knew Jim Made more munny as a teenager than The Principal
of the entire school made.

HIS ADVICE?

"THE REASON You go to college is to train for a 25,000.00 job. You Already
make more than that. A lot more. So my advice to you is to QUIT school.
Make a lot of munny and HIRE a bunch of college grads to work for one of
your companies. That is how you can contribute the most to your country."

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ACTION SUMMARY -

Many of my Mentors say there is MORE to it.

Richard Branson funded a Study of all self made billionaires in The UK
And Europe. Discovered 9 of 10 NEVER finished School.

I Am Convinced The Public Education System in The USA is BUSTED too.

A - You sit in a room -
the Teacher Talks -
you take notes -
You Read the same book the teacher is giving a speech about -
MEMORIZE details and facts.
Then get Tested about what you remember.

ALL of WHICH You Forget in 48 hours!

Which is a GOOD THING - because the Text book is DECADES out of date.

B - In The REAL WORLD Of Shiny New Ideas We Have to TEST Our
Facts and Ideas - Because the Pace of Change UNDER OUR Feet MEANS
what worked Before Will Mostly FAIL Today.

TEST is a Spoon-Full-of-Sugar Word for FAIL.

FAILURE is Guaranteed Unless we constantly make Lots and Lots of Cheap
Low Cost - NO COST Mistakes.

Yet Our Schools Punish us for making Mistakes!

C - I May Be Making a HUGE PUBLIC Mistake here on Dien's Forum. Perhaps
my Effort to Entertain you with "Funny Mistakes that Make Munny"
will FAIL.

However...

I - Testing might turn my mistake into a Success.

II - I've learned to be Kinda' Humble because of my Tests. I Always Guess
WRONG. The Headline or Product Idea I think will be Popular NEVER Wins
in the Voting.

III - You guys and Gals might Make a Suggestion or Comment that TWEAKS
the whole thing into the WIN Column.

Which makes my Point.

Full circle.

Do You THINK Steve Jobs came up with each of his BIG WINNERS in a
Vacuum.

No Testing?
No Mistakes?
No FAILURES before Product Launch?

HECK NO.

The Apple Company Juggernaught is a Testing Machine.

THE BIG QUESTION for investors is this.

What happens to Apple when they run thru Steve's List of TESTED New Product ideas?

Thanks,
Glenn Osborn

[Glenn]

Happy Holidays,

Dana called me.

She had gone to a meeting on a Texas Cattle Ranch.

The AC broke down.

It was 120 degrees in the shade.

Dana found a big stone horse trough outside the big Mansion. Pumped
out of the ground by a Windmill - it was COOL.

Dana is Curvy and loves to flirt.

So I'm sure there was a DARE involved.

Anyway - she climbed into the huge Horse trough with her clothes on.
Not to be outdone by a Girl. Some of the men decided to join her.
ONE Man that Dana particularly liked said he'd jump in too -
IF he could hang his coat and his wallet somewhere.

So Dana jumped out of the horse trough. Hung his suitcoat over a fence
post. And everybody laughed as this gent with the English accent climbed
into the water too.

THE MISTAKE?

Fire ants in the Fence-Post got into Eric's Coat. When he put it back on they
STUNG him by the hundreds. Eric couldn't breathe. Was Rushed to the
Hospital.

Dana didn't leave his side for DAYS.

After he woke up to see Dana's tear-filled smiling face. Eric the Multi-
Millionaire Bought Dana a Castle. And Proposed marriage.

And They Lived Happily Ever After.

The End.

Glenn Osborn

[Glenn]

Happy Holidays,

Jim created information products at an amazing pace. 700+ over 50 years.

I've only created 65 or so.

So I've got a lot of catching up to do.

The ONE Thing Jim and I agree on, however is personally Testing out the
ideas we sell.

Often I'll get a New Product idea while coaching a client. The effort of
explaining and illustrating a new concept - will Shake things up and I'll
announce out loud - to the startled sm biz owner...

"Why am I not selling this idea?"

IN THIS CASE - I made a Mistake.

And the MISTAKE forced me to improvise. And then I went AHA! - "Why
don't I Test this out. Find out if anyone Wants to Buy this idea."

MY MISTAKE:

I'm in a Restaurant booth. A cute little Mexican girl about 4 years old starts
playing Peek-A-Boo with me over the back of the booth.

So I decide to make her a Red Paper Rose.

I start to make the rose and the waitress comes past EXCLAIMS, "Oh, is that
for me! My Birthday is tomorrow!"

Well BLAST.

I gave her my only RED PAPER ROSE.

What to do.
What to do.

I started fiddling around with an Extra Napkin on the table.

I tried it whole.
Too long.

I tore it in half. Too short.

I got another Napkin. Got it just Right. (Boy of boy this sounds like Goldilocks and the 3 Bears!)

I stood up.
Walked to the little Girls Mother.

Said, "Para la Senorita Bonita Pequena" and handed her the white paper Rose
Rose Petals and Stem and leaves and all.

She seemed STARTLED. So I said in English. Your Daughter and I have
been playing PEEK -A- BOO.

She laughed.
Thanked me.
And gave her daughter my Flower.

For the Rest of my stay I had an Entire Table full of Mexican Ladies - Grandmother, sister, Mom and Daughter - Waving and smiling at me.

And my Waitress Sarah - too.

Plus all of my neighbors at other tables were smiling.

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My TEST Question is -

Knowing that the Act of Simply Turning A Paper Napkin into a Rose
IN
A
PUBLIC
Place

Improves your service AND gets You
All kinds of Attention
And Smiles

From Women in Line or at a Sports Bar
or At Networking Events.

Not just at any Restaurant you visit.

DOES Anyone Think A Photo or Video Book
with Specific Directions on how to -

A - Turn Any Paper Napkin into a ROSE

B - Close Clients By Taking them to Lunch And Teaching them Rose Making

C - Flirt Stories - Case Studies And Directions Taken From
REAL LIFE - situations...

Be a product that People Might Want to Buy?

Thanks,
Glenn Osborn

P.S. - I can use some Testing ELVES. So If You want to Learn How to
make a Flower out of any paper napkin. E-mail me at [email protected] - and I'll send you Video Directions.

[Glenn]

Happy Holidays,

Mistake #1 - was giving his girl friend 3% of his business for doing a
Good Job.

48% his partner had - plus 3% for the gal friend - is 51%

So they Stole every Consulting idea he'd invented in 20 years
of consulting - while he was away. His neighbors said a van backed
up to the side of his house.

But they did Ken a Favor in a way.

They taught him he could DOUBLE his 400,000.00 fees and BEAT THEM
out of Consulting Contract - over and over again.

Yup.

Ken started ADDING VALUE to Beat his old 400K size offers - Charged 800 GRAND instead of 400K. He was amazed. He closed them all.

Ken followed them around for 6 or 8 months - offering a Competing
Option to every bid they made. BANKRUPTED his former partner and girlfriend.

When last we spoke - Ken was commanding 7 figure fees. Working for
Billion dollar corporations. Even doing some work for the Dept of Defense.

Ken is a Genius.

I learned a lot from him.

I Especially VALUE Ken's Way of NLP Copywriting an "Introduction" to any Request for Munny - so you NEVER get an outright "NO."

You get a chance to negotiate. Make Changes.

Genius!

Thanks,
Glenn Osborn

[Glenn]

Happy Holidays,

With the way things are organized in some Restaurants I'm foggy about
Who does what.

Who my waitress is - for example.

I got Lonesome Waiting. My waitress went AWOL so I asked another lady to check on my soup.

Karen Brang me my Soup.

So I gave her a 1.00 bill.

Then Karen came back with my salad too.

I gave her another 1.00

Then MY Waitress - Sally - showed up. I asked for some salad dressing.

I gave her a 1.00 too.

Then I showed her my soup dish. 1/2 empty. She brought me another bowl of soup. (It came to my table 1/2 empty.)

This went back and forth thru the meal.

I went thru 5.00 dollars in ones.

But got Extra Salad.
Extra soup.
A big pile of Vegetables.
And More Fish than usual.
3 scoops of ice-cream on my pie.

=================
MY ACTION PLAN to Avoid
Starvation At Restaurants - due to this MISTAKE?

IF you dine out - you know how small the portions have become.

I now 1.00 Tip the guy or gal who brings my water.

I 1.00 tip my Waitress

I 1.00 tip any other waitress I can Flag down - who SMILES back at me.

AND if things TASTE good - I send munny back to the Chef.

IS IT WORTH the Extra 4, 5, 8 dollars
to get MORE and BETTER FOOD?

Heck Yes.

Thanks,
Glenn Osborn

P.S. - Since 99% of the Other Patrons IGNORE the waitress, water boy
and chef.

OR Even better for You and me -

BITCH and MOAN. You can become a SUPER-STAR.

I Also Tell them how to Boost their Tips to 500.00 a day or more
With ideas from a 5000.00 a Day - Waitress I met - who bought her
OWN Restaurant.

MORE about her - here:

http://archive.enchantednlp.com/products.php?id=81

[Glenn]

Happy Holidays,

Shelly Called me Up After Her BOSS Didn't Pay the moolah he owed me.

She was a senior in college.

Also working Part time for a Cable Company. Her job getting legal
OK to dig trenches to install cables.

Shelly said, "There is something NOT RIGHT about my new boss."

So I told her to get samples of her boss's Handwriting.

I'd Check her personality for HELL TRAITS.

WOW.

Bad Temper
Procrastination
Fear of Success
Low Self Esteem
LIAR

So Shelly went to the Personnel Department Head. Told her she'd found
some information about doing "Handwriting Profiles On-Line."

Analyzed her new BOSS who is acting WONKY.

And had a question.

"DID ANYONE Actually call and Check her work history?"

They checked.

Shelly's New Boss had STOLEN thousands from her previous employer. They
Gave her a Positive Letter to show future employers IF SHE LEFT
VOLUNTARILY.

So their other customers wouldn't FIND OUT.

But did not LIE when asked by phone.

So.

Shelly's Boss Got FIRED.

Shelly became Dept Chairman.

And we worked together until Shelly was making over 120,000.00 a month
part time and Quit her Corporate Job.

Fun.

Shelly had BRASS OVARIES. We worked out a way for her to Sell stuff
to her bosses and managers and co-workers. WITHOUT them knowing the
Munny went to Shelly.

Something we Adapted for Shelly based on strategies I used at several of my
Jobs when I worked for "The man."

Thanks,
Glenn Osborn

P.S. - Here's what Shelly used to get her not quite right BOSS Fired...

http://archive.enchantednlp.com/discounts.php?id=22