Ask any questions related to business / entrepreneurship / money-making / life
NO BLATANT ADS PLEASE
PizzaBox Sells to 18 of 20 CEO's But They Buy The WRONG PRODUCT
I just shared this idea with a salesman who (WAS) having trouble Making
Appointments with CIO's of big Corporations to sell software.
My friend Susan was hired by 2 brothers.
The brothers owned an Advertising Specialties Co. Their big idea was to put
small stores inside BIG Stores and sell like crazy - off the foot traffic.
BUT THEY COULDN'T Get A Single CEO to listen.
So They Paid Susan 5K down and 2000.00 for each appointment she made
for them with a list of Billion dollar Corporate CEO's.
They FREAKED when Susan got them Appointments with 18 out of 20.
HOW Did Susan DO it?
She got 20 Large - Blank Pizza Boxes.
Put the CEO's Picture on the Front.
Filled the inside with T-shirts, Pens, foam mugs, baseball caps, rulers,
candy bars, Dozens and dozens of items ALL WITH THE CEO's FACE on them!
One Sheet of Paper that said.
Please Call This # Because We Have An Idea That Will Make Your Company
A Ton of munny at high Margins. And make you even more famous than
you are now. Susan
THE REST of THE STORY -
a - The 2 Brothers Showed Up in front of 18 CEO's.
b - The Brothers were Puzzled Because ALL 18 CEO's asked that Susan be there at each Appt. too.
c - Susan laughed as she told me, "The 2 Brothers were MAD cuz they got
told "NO" eighteen times. But I Got HIRED 18 times!"
All 18 CEO's wanted to PAY Susan to Get THEIR TOP Salespeople in the door
to Meet CEO's too.
Susan said After she got paid 36,000.00 she got FIRED.
But Susan now gets paid 1000's by many of these 18 CEO's
Because their Marketing Departments Can't Figure out how to
Make CEO appointments with her Pizza Box idea - WITHOUT SUSAN.
Great Example of a Successful Biz Created
Out of a Comical Mistake...
P.S. - For the Holidays - I'm offering collections of Munny Making Case
Studies for 14 bucks or so...
64 Munny Making ideas -
Other recent posts on the forum...