Diane Von Furstenberg Uses The MAGIC Of THREE Self Referral System

[Dien Rice]

Originally Posted by Glenn

Restaurant ACTION PLAN -

Here's how we Adapted Jason's Referral Idea for Restaurant owners.

Thanks, Glenn...

Wow, what an amazing idea!

And thanks for sharing your (brilliant) thought processes, too...

I swear, by reading your posts, you are changing my brain cells, to think a little bit differently, bit by bit, over time...

Your case studies sure do seem to be improving my business and marketing brain cells, for the better!

I really love this idea... The win/win aspect of it is great! And... I believe it would work to bring in more dollars, and more easily than using the usual "bust your butt" type methods... Free stuff (reciprocity) is a very powerful approach, if used right...!

Thank you for sharing this, Glenn!

Best wishes,

Dien

[Glenn]

Thanks Dien,

Pizza Store - Paint Store -
50% Off Referral System

While talking to a Paint Store owner he told More about
how he was able to CONTINUE to Grow Sales After Doubling
his Bottom line the 1st time.

A - He Bought Paint Contractor Crews FREE PIZZA.

B - "10 Free Pizza When you Spend $1000.00"

C - Instead of ordering Paint supplies at stores willy nilly. Contractors
and their painters started ordering ALL their supplies thru him.

DOUBLED His Sales.

CURIOUS.

The Owner of the Pizza Shop across the street stopped by to find
out Why 10 Pizza's at a time were Flying out of his shop.

They Agreed on a Test.

"What if...

"What if I sell you 10 Pizza's at 50% off the Retail Price? That means you
can afford to tell Your Paint Contractors...

"You Get 10 FREE PIZZAS with a $500.00 Order".

Win-Win GOAL...

A - Paint Store Owner is able to Target Smaller Paint Contractors.

B - SURPRISE - He Taps into the MOTHER-LOAD. Large Apt and Condo
Management Company Maintenance men - who order Repair Parts - By Emergency. (But now can Pile up $500.00 in a week or so & Qualify.)

C - Both men Agree - Pizza's get picked up at MY PIZZA Store - instead
of at your shop. (They designed a GOLD STAR Coupon.)

D - Pizza Store owner Stocks All kinds of Softdrinks - up his walls - in Cases
and Boxes of All kinds of Potato Chips and other Snacks - by the case too.

RESULT -

PAINT STORE Owner is knocking the back out of his store. Adding more
storage and work space. (Temporarily leased a truck trailer)

PIZZA Store Owner - Had to Switch Suppliers in order to find a Warehouse
Vendor with a van - that delivers - over and over during the day.

His drinks and snacks are LEAPING off the Shelves.

BOTH MEN REFUSE to Talk about their bttm Line Increases.

Which Tells a Lot.

Thanks,
Glenn Osborn

[Glenn]

Hi,

Why *50 Cent* Is a Walking 80 Million Dollar
Shoe Referral Sales System

You know about 50 Cent the rapper.

But you may not know about his biggest payday.

And a Self Referral Strategy that Continues to Pay Him every day.

50 Cent Started a G-Unit Clothing line.

Did a deal with the CEO of Reebok - where he gets a PIECE of every
G-Unit Shoe He Sells.

THEN...

50 Cent Shouts out to his FaceBook and Twitter Followers to "Check Out
His New "G-Unit Shoes.

With a pic of 50 Cent wearing a pair.

And his girlfriend wearing G-Unit Sneakers for Women.

50 Cent says he got a Check for 80 Million dollars from Reebok.

He sold 4 million pairs of Shoes.

AND because 50 Cent WEARS The Shoes he sells.

And Because he OWNS a big percentage.

Each Music Video, Movie Premier, TV and Internet Appearance
he makes REFERS Viewers to his G-Unit Shoe Line at Reebok.

Pretty amazing numbers.

Shows you the munny making power of creating a Customer LIST.

Thanks,
Glenn Osborn

[Dien Rice]

Originally Posted by Glenn

50 Cent says he got a Check for 80 Million dollars from Reebok.

He sold 4 million pairs of Shoes.

AND because 50 Cent WEARS The Shoes he sells.

And Because he OWNS a big percentage.

Each Music Video, Movie Premier, TV and Internet Appearance
he makes REFERS Viewers to his G-Unit Shoe Line at Reebok.

Pretty amazing numbers.

Shows you the munny making power of creating a Customer LIST.

Thanks Glenn,

You're right... A customer list - or at least some way of reaching them - is a very powerful thing...!

By the way, 50 Cent co-wrote a book, "The 50th Law" - co-written with Robert Greene (who wrote "The 48 Laws of Power" among other books)...

I haven't read 50 Cent's book... but I've read some reviews which said it's surprisingly good...

I've kind of wondered how some of these top money-making rappers made their money... Like Puff Daddy aka P. Diddy, Jay Z, and yeah, 50 Cent... Because when you look at their hits, they have a few, but they're far from the top-selling music-artists in the world... Yet, they are some of the top-earning people in the music world! How can that be? I think you've really hit the nail on the head!

They may not have the most followers, but they have very intense followers... who wanna be just like them... So, their followers not only buy their music, but also wear what they wear, too, and wanna live their lifestyle... They can cash in on this intense devotion (through fashion branding, etc.), and then the even bigger dollars roll in...

Glenn, your posts are quite intense and mind-expanding, thank you again... This is a real "million-dollar" education!

Best wishes,

Dien

[Glenn]

Thanks Dien,

You won't believe this.

But I just got in and out of a Toyota Dealership without spending any Munny.

It's a Miracle.

Maybe this Experience of Getting Prepared to Be Killed (By a Car Dealer)
Like a Steer at the slaughter-house has already happened to you
but it was New to me.

(EDITORS NOTE - When I was a kid we raised steers to keep the grass down
in our fields. And took them to a local Slaughter-House. The idea was to
make our own Steaks and burgers. But we did the math. Cheaper
to order at the store. My Point is there is a Process the Slaughter-House
Father and Son took the Steers Thru before they killed them. I'll Spare you
the gory details.)

Here's my Referral System Experience.

I just got back -
so I've got all the details in my head.

I - I get a BRIGHT YELLOW Recall notice in the mail. Turns out if you use
your truck a lot AND slam the 1/2 door behind the drivers seat - Your Seat
Belt Bolts MAY Come loose. (RECALL!)

II - Then I'm hauling wood and a BRIGHT Red MESSAGE Flashes up on the dash
board...

"MAINT
REQD"

This had me a bit Rattled.

Maybe something major was about to go wrong.

I could Crash.

Electrical fire. No antifreeze. No oil.

III - Before I could Investigate that "Warning" a NEW and MYSTERIOUS SIGN Flashed up under the Gas Gauge.

Bright Yellow.

Picture a Horseshoe with the open end up.
Jagged Teeth along the bttm
A Big Exclamation Point down the middle of the Horseshoe.

Now
I'm
FREAKING
Out.

So I rush my 2010 Truck to the Dealership.

#1 - I can't find The Service Dept. So I ask a Salesman. (Who is loitering around doing nothing.)

#2 - He says, "Down the hall - take a right - then a left and down the stairs.

#3 - These Clowns Have BANISHED the Service Department to HADES
way - way down in The BASEMENT.

#4 - I get down there. Men and women on both sides of the hall
are hanging out half doors - like horses in stalls. I show a Brunette my Recall
Notice.

#5 - She says, "Oh, we don't take care of that here. You need to see Bridget Upstairs."

#6 - Oh Whooppee. So Back Upstairs we go. And after consulting her Computer
Bridget Informs me I need to go BACK into The Hades-like Basement - and find
Dale. (An older guy with white hair.)

#7 - I Thank Bridget and Hand Her a LOTTO TICKET as a Reward. Then draw
Bridget my Scary DashBoard - Flashing YELLOW Horseshoe
with TEETH Sign.

And she says, "Oh, that means your tires are low on air.
It could be just one. It could be all four. IF one is low that Warning Flashes in the dashboard."

#8 - WHEW. That's a Relief. WOW - (What a SCARY SIGN for such an Unimportant tire problem. REFERRAL SYSTEM PART ONE - Gets You Back to the Dealership.)

I figure my troubles are over and the Flashing Horseshoe and the "MAINT REQD" message are the same thing.

#9 - WRONG - Wrong - I am Wrong again.

#10 - Loretta Shows up and demands my keys. She says it will be faster if
SHE drives and a service guy will pump up my ties and return my truck
to me Later.

I say "No". She insists.

So I say, "OK, but I'm riding along."

#11 - Loretta takes me to Lew - who seems to be one of the Service Managers.

Lew and I go back and forth 3 or 4 times.

"YES - the 2 Dashboard signals are the same.

"NO - They are not.

"YES - They are the same - let us Put air in your tires. And Change Your Oil.

I say, "WAIT - WAIT.

Well.

Turns out the "MAINT REQD" Message comes on every 6 months or 5000 miles
to remind you to Change your oil.

Only the dealer can make it go away.

#12 - I explain to Lew that I use the truck on the farm. I'm about 3000
miles SHORT of the 5000 miles. I'll be back come spring to get the oil
changed whether it needs it or not.

Blatantly ignoring all his computer messages.

#13 - This confuses Lew. So I pull out my RECALL Notice. He Barks at
Loretta, "Why didn't you tell me about this sooner?"

Loretta and I agree - I DIDN'T TELL HER.

#14 - Now Lew wants to shuffle all this off to be done LATER - by someone ELSE
at the same time as my Seatbelt BOLTS GET Replaced.

While Lew and I have a "Discussion" I watch
Loretta Circling my truck with a ClipBoard
Checklist like a Pirhanna Fish
looking for a good place to Take a Bloody Bite.

#15 - One of the Service Tech's comes in. When Blake comes Thru the door
You can see the RELIEF on Lew's face.

He says, "Here. Take these keys and put air in this gentleman's truck tires."

#16 - Lew says, "You can wait in the waiting room, sir."

#17 - I ignore Lew's Directive follow Blake and got into the passenger
seat of my own Truck - again. To ride to the Repair bays.

#18 - After Blake finds out that the low tire pressure is because of the
20 degree weather... He nonetheless - adds 3 lbs of pressure to all 4 tires...

I Thank Him with a LOTTO ticket.

And Blake says something AMAZING. "We've had 7 or 8 other drivers in here
this morning Because of Low Tire Pressure. You aren't the ONLY One."

HOLY COW Batman!

Let's try and count the SCARY Computer Sensor
REFERRAL SYSTEMS that force you to
come to the Dealership - where they
can LOOK for anything they can find
to CHARGE You to Fix.

#1 - Bridget told me there is a sensor on the spare tire too.

#2 - On the Oil Level.

#3 - The Brake oil levels.

#4 - The Transmission oil.

#5 - The coolant and the radiator.

Yikes.

Perhaps the Mad Scientists who installed all this stuff DIDN'T
Have Up-Selling more stuff in mind.

But the DEALERSHIP is sure aware of the Profit Potential.

Anyway.

Because I tipped several people with LOTTO TICKETS. Who gave me
Extra Information. Perhaps Insider Info.

I escaped without having to Pay - THIS TIME.

(But the "MAINT REQD" light is still on.)

Thanks,
Glenn Osborn

[Dien Rice]

Originally Posted by Glenn

You won't believe this.

But I just got in and out of a Toyota Dealership without spending any Munny.

It's a Miracle.

Hi Glenn,

Thanks Glenn... I really enjoyed that story! Very funny!

They sure do seem to have a very advanced referral system, with all those shocking warning lights!

Your story reminded me of a recent story, too...

My fiancee also drives a Toyota... She has a Prius (hybrid car).

Did you know that you can use a Prius as an emergency power generator after a hurricane? Many people did after Hurricane Sandy!

http://www.google.com/search?q=use+p...ower+generator

So, we're ready for the next hurricane or future disaster...!

Anyway, we were ready to bring her car in for the usual 6 months or so service... Here's how she managed to get extra service - for free!

It actually uses one of the principles I once learned from you...

About 3 weeks ago, she called the local Toyota Dealer, and asked when she could book it in for a service.

The guy on the phone told her it would be around 2 weeks before they could service her car...

She then said, oh that's alright, I'll just call a different Toyota dealer instead, who can perhaps do it more quickly...

She didn't really want to wait around. This wasn't a ploy, she was actually planning to call a different dealer.

Suddenly, the tone of the Toyotal dealer guy on the phone changed.

He quickly said, they should be able to fit it in tomorrow, if she brought it in early!

And what's more, they'd provide her with a free loan car for the day, too! (Usually they charge to provide you with a loan car, while your car is being serviced...)

My fiancee said, okay!

So... there you go...

Amazingly, they were able to provide an extremely rapid improvement in service!

Best wishes,

Dien

[Glenn]

Thanks Dien,

How Taylor Swift ADDS Twitter Followers
w/a Thank You REWARD Referral System

Pop Quiz Yourself.

How Would YOU Grow Your 46,551,881 Twitter Followers bigger and bigger
and faster?

How Might We Persuade Our Fans to Advertise and Blog and create
Wacky videos to our Songs?

How Do You Get Fans SO EXCITED they run over to your store.Taylorswift.com
Store and order 60.00 Ked Sneakers or T-Shirts with Your #1 Hits on them?

Taylor Swift is Quickly Growing her Twitter and Tumblr Followers
with THANK YOU NOTES and THANK YOU REWARDS.

FIRST - If you wanna see Weeping, Shrieking Happy "Swifties" (That's what
her fans call themselves) AND Photos of what Taylor sent them...

DIRECTIONS -

Just Google - "Taylor Swift Christmas Presents"

Taylor sent FIVE of her Fans...

I - Japanese Tea Set AND a Thank You note.

II - Make Up Kit - with note explaining why she likes the Bobby Brown Bronzer

III - Silk Kimono - with a Dragon on the back

IV - Opal Necklace

V - Embroidered pillow and other stuff

SECOND - I read thru a bunch of the Thank You Notes and Caught a couple
of Phrases on WHY Taylor Chose These 5 girls.

"I loved your Video Dancing in Whole Foods."

"Thank You for your Sassy Posts and Off-the-wall-Videos."

"See you soon on Tumblr - like Tonight."

THIRD - Taylor and her Staff Personally Chose 89 girls to Invite
to her Four Homes in the USA. (89 to each house.) She baked them food. Explained how she created each song and played her "1989 Album" for them.

BEFORE the Album came out.

FOURTH - Taylor invited 89 more "Swifties" to her Hotel room in London.
Then onto the roof where she performed a CONCERT - simulcast all over the world.

What do we know that men and women LOVE to do Most?

GOSSIP.

BRAG.

All of these girls are sharing their Experience all over Social Media.

Reporters are tracking the girls down.

Writing feature articles.

I have no doubt Taylors' Twitter Followers will increase to 50 million
with this kind of Amazing SOCIAL MEDIA Thank You Reward -

Word
of
Mouth
Golden Rule Referral Systems.

Thanks,
Glenn Osborn

P.S. - You Want to Test *Thank-You-Rewards* Out Yourself?

Refer Yourself some Extra Moolah for the Holidays?

Great.

Taylor KNOWS what she is doing.

Click Here:

http://archive.enchantednlp.com/products.php?id=103

[Dien Rice]

Originally Posted by Glenn

P.S. - You Want to Test *Thank-You-Rewards* Out Yourself?

Refer Yourself some Extra Moolah for the Holidays?

Great.

Taylor KNOWS what she is doing.

Click Here:

http://archive.enchantednlp.com/products.php?id=103

Thanks Glenn!

Reading all your stuff is influencing me...

I met up with some friends today, and insisted on buying everyone a coffee (or hot chocolate). Will it "pay"? Actually, I don't care if it does or doesn't... It was a lot of fun to do.

I guess the next step is to "pre-tip" the barista with a gift card or other gift... Will try to do something like that next time...

Thanks, Glenn, for writing down these very powerful case studies, which I know can transform lives - if you put them into action (which I'm only beginning to do)...!

Best wishes,

Dien

[Glenn]

Thanks Dien,

How Taylor Swift Makes Extra Millions
w/PAY-IT-FORWARD Referrals

What we do is Watch what the Super Rich and Mega Successful do
and chunk their ideas down so the REST of us can Make Munny
from the BIG IDEA they profit from.

For Example:

ONE - Taylor Swift Spent Her Own Munny to Bring 500 "Swiftie fans"
to her four homes and A London Hotel.

Set up a PARTY for 100 at a time. Cooked, gave gifts,
Played her new 1989 Album for them.

TWO - Then leased the top floor of a London Hotel
AND the roof - for a Concert for a 100 more fans. (Making millions of other
Swifties Jealous as the "Lucky" 100 appeared on world-wide video.)

THREE - Taylor personally shopped for and hand wrote Thank you Letters
to a dozen of more of her Twitter and Tumblr Fans.

Especially those who did a Video - dancing to one of her songs.

FOUR - Then Taylor paid $100,000.00 of her own Munny Plus got
American Express to foot the bill for a "3-D Hi-Tech Horror Video" she GAVE
AWAY F_R_E_E on Itunes and all over.

========
========
Moolah RESULTS #1 -

1.2 million album sales in 5 days

Moolah RESULTS #2 -

Literally Millions of dollars in F-r-e-e Articles and PR
about these VIP Fan Parties at her houses.

Moolah RESULTS #3 -

MORE Millions of dollars Because She SECRETLY and
Unexpectedly bought fans PERSONAL Gifts for The Holidays.

The Newspapers and on-line press hunted
down the lucky fans and interviewed them.

Moolah RESULTS #4 -

Because of the Munny and The FUN Taylor had during the Freebie 3-D Video MOCKING the Tabloids obsession with the men she has dated - and seemingly THROWN away...

She is seen Knocking a dates Headlights out with a Golf-club.

A
FAN
HAS
CREATED
A
HORROR FILM Edit Version of her F-r-e-e 3-D Video.

QUESTION - Did you know the SCARY MOVIE Genre is easily the MOST
PROFITABLE Kind of movie made?

So My ESP Prediction is.

YOU WILL See Taylor appearing in at least One SCARY MOVIE. Paid 20 million
or more by a movie studio.

OR

Taylor will make a movie herself and keep ALL the munny.

============
============
MOOLAH MAKING ACTION PLAN -

The "Pay it Forward" Munny making formula Taylor uses
will work for you too.

For Example:

I got an Email - was invited to join a $7000.00
Munny attraction series of Conference Calls.

The letter said, "Say this Affirmation when you tithe or give away munny
or when you tip - in order to ATTRACT the extra $7K you need to attend."

I tried it.

I started making munny. Thousands extra.

So I attended.

Would you be surprised to learn that this short Affirmation was the ONLY
THING that made me munny - out of a entire 2 weeks of Conference Calls.

Sigh.

But.

I am STILL MAKING Munny with it. Way way past the 7 grand mark.

Year after year
and we still attract 1000's this way.

And created a Step by Step HOW-TO book from my own and Others Munny Making Experiences - so others can Share in the WEALTH.

http://archive.enchantednlp.com/products.php?id=84

[Glenn]

Thanks Dien,

6 Foot Jennifer Lawrence Cake Contest Winner
RESTAURANT Referral System

The REASON WHY Nike and other Corporations pay superstars
millions is that their Endorsements make TENS of Millions for their
products.

But GOOD NEWS.

You don't have to pay some Super Star Babe 10 million to Advertise
your store, shop or Restaurant.

Simply hire A local Artist like -THIS Woman in the LINK PHOTOS-
to build you a SuperStar CAKE.

http://www.buzzfeed.com/davidmack/jlaw-takes-the-cake

Notice the timing.

She Chose to Bake The Jennifer Lawrence cake Just before Hunger Games
#3 - Hits Theaters. Which TAKES advantage of the tens of millions of Ad
and PR dollars spent promoting the film.

She rode the Advertising wave to Win This National UK Contest.

How Might You Adapt This Idea?

Your Restaurant Can ALSO Take Advantage of all of this STAR POWER
Promotional PR.

Why Put a 6 foot STAR CAKE in your Restaurant Window?

a - to fill your seats

b - To get radio and TV coverage of your Restaurant

c - Contribute to your local Community - Perhaps hold a SUPER STAR Cake Baking Contest btwn Schools for a Munny Prize.

AND

Don't limit yourself to Sponge Cake Action figures.

Artists Do huge Ice Sculpture for weddings.

Chain Saw Artisans do life-size figures in wood.

Not sure how you'd get wet sand into your Restaurant. But there are
some incredible sand Sculptures done in beach competitions.

DIRECTIONS:

#1 - Research which mega-movies are coming out next.

#2 - Find a Real International SuperStar who will appear in an up-coming
epic

#3 - Start calling local artists, Bakeries, High school and college Art Departments
And Home Economics departments.

The School Principals will WELCOME you with open arms.

Why?

Because they need the MUNNY.

All County, State and Federal Funds for Schools have been cut off.

I know this
because I have
clients who give a Percentage of their Program
or event sales to the school
and their are in DEMAND.

Thanks,
Glenn Osborn