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How a 20 Million CarWash Referral System Became a Restaurant Referral System
How a 20 Million CarWash Referral System
Became a Restaurant Referral System
A few years Back I worked with a millionaire CarWash Owner in New Jersey.
I had just read, "Influence" by Robert Cialdini.
And CHARGED the Car Wash Owner to Implement One of The Ideas
In Cialdini's book.
The Marketing idea from the Case Study about Pool Table Sales.
FIRST - We Taped A CardBoard sign over his current signs. Listed MOST
Expensive Down to Least Expensive. (Instead of what he had - low to hi.)
2nd - We changed his sales Script. SAME THING. Talk about the PRICEY
STUFF First - then work down to the cheap options.
He has employees there upselling the various options.
(Various Waxes, Window Cleaning inside and out, Vac cleaning inside the car)
Jason stood up in front of 800 Jay Abraham proteges to Compliment my
marketing results. His profit margins went up 25% or more.
Here is THE REASON WHY Jason has 20 million CASH MUNNY in the Bank. His
Referral System is SO Good I apply it for Restaurant Clients myself.
But Let's VIEW it from The CarWash Perspective 1st.
I - Jason Bought VIP CarWash Logo T-shirts for his CarWash TEAM.
II - Jason Called or visited all the EXPENSIVE RESTAURANTS in driving distance
of his CarWash.
III - Jason Told the owner/manager - "Let me and my Car Wash Team Come
to your Restaurant and Wash your Patrons Cars for FREE."
IV - Here's a Sign for your window. Here's an Ad you can run in the paper.
Here's a Flyer you can email or snail mail to your customers.
Headline - "FREE Car Wash By Award Winning
CarWash Team - When You Eat at ________ On Monday."
V - In the Restaurant Game - Monday, Tues, Wed are Tough because NOBODY
comes in to eat on those days. So Jason shows the Restaurants how to PACK
'EM in on nights when they have ZERO business.
WIN - WIN - WIN
Win #1 - The Restaurant owner fills his seats - costs him nothing
Win #2 - The Patrons - get their cars washed for Free
Win #3 - Jason puts 10 Fr-e-e Car Wash Coupons under each Windshield wiper.
Jason Travels in a big Circle - changing from place to place
so as to Create 100's of new customer REFERRALS from as many Restaurants as possible.
Restaurant ACTION PLAN -
Here's how we Adapted Jason's Referral Idea for Restaurant owners.
#1 - Visit all the nearby CarWashes and find the 2 or 3 best.
#2 - Especially look for one ALREADY using F-r-e-e Car Wash Coupons.
#3 - Offer to Swap Free Dinner (A Thank You Reward PARTY from The Car Wash
Owner for his Team) - in a Banquet Room in Exchange for FREE CAR WASHES on a Mon & Tues & Wed.
(This costs nearly nothing because the Restaurant throws out literally -
and I'm not kidding - tons of un-sold food on these 3 days.)
#4 - For Tightwad Restaurant Clients who wanna TEST. Put "FREE CAR WASH
FLYERS" under their customer's car Windshield wipers.
WHEN This PACKS the Place
on the F-r-e-e Car Wash Day. (When it's usually Empty.)
#5 - NOW the Restaurant owner wants to do more. Show them how to Email and advertise.
This over and over for the same Restaurant?
We change what kind of FREEBIE the CarWash Team offers each time.
I - F-r-e-e Car Wash
II - Free Window Cleaning inside and out
III - Free Wash and Wax
IV - Car Tire and Wheel Detailing.
The Key is to do something different each time.
Each service is a FREE SAMPLE of what the CarWash Staff can do. And the Cars
get dirty in the next week. 24 hours if it rains or snows.
The BMW owner comes in with his free coupon
over and over - Gets into The HABIT.
A New Car Wash Customer is created.
So everybody wins.
Last edited by Glenn : November 17, 2014 at 12:55 PM. Reason: extra word