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Your Name on a Bottle -"Share a COKE"- Referral Program
Your Name on a Bottle -
"Share a COKE"- Referral Program
I've been reading how people are more Health Conscious
and Pepsi and Coke Sales are down.
Coke has RAISED their Sales by 2% in 2014 by putting most commonly
used First Names on their bottles.
This is a PURE Referral Play.
I - Yes - You might buy a bottle with Your name on it.
II - But you will ALSO buy 2 or 3 more bottles when you see the names
of family, friends or co-workers on Coke Bottles.
III - And if you see the names of loved ones you might STOCK UP
and get a whole case with the same name on it.
I just looked up Coca-cola Gross Sales for 1013.
2% of $47,000,000,000 = $940 Million Dollars
The Execs at Coke have STOPPED the Program in the USA. (Perhaps drinking too much Coke makes you STUPID?)
SIDE EFFECT BENEFITS - Cans with Names on them are selling on Ebay
for $5 each.
500,000 photos of people or their pets
with their namesake Can or bottle - #shareacoke
THIS IS WEIRD...
"Share-a-coke" was first Tested in Australia in 2011.
Ad Agency Ogilvy Came up with it.
Coke now uses it "Seasonaly" in 80 Countries.
Coke took the 250 most popular names in the USA and Stuck them on
cans and bottles.
Alex were the top 3.
6 Million VIRTUAL Named Cans and Bottles have been Created at Cokes'
"Seasonally" must mean - summer.
Sounds DUMB to me.
I'd make this a permanent fixture in my marketing.
An extra Billion dollars over a summer is a nice chunk of change.