Originally Posted by Glenn
How 2 Consultants Get
Their Prospects to PAY Them -
Food Referral System
This Restaurant Referral Idea Reminds me of how Jack Canfield
and Mark Victor Hanson Refer Thousands of Seminar Attendees to
their "Chicken Soup for the Soul" Books.
And since most Lions Club and Chamber of Commerce
groups meet at a Restaurant.
This Referral System makes Sense.
The Trilogy Cafe in La Jolla, CA.
Owner - Joe Caldera has a 10 year old Counseling and Spiritual Coaching
His Partner Leila Dora - is Both a Yoga Teacher and Nutritional Counselor.
REFERRAL I - Joe Meets Counseling and coaching prospects at his Restaurant.
So they pay him EVEN if they don't hire him.
Referral II - The Middle of the Restaurant is set up for "Airial Yoga" - which
is some kind of Stretching you do in a Hammock - off the ground.
So not only does Leila SAVE munny on office and Yoga Space.
Clients who exercise and get Hungry - are right there next to the food.
Referral III - IF we Reverse the Referral Valve. Restaurant Patrons who come
there for the Vegan - Holistic Menu - See Leila conducting YOGA Classes.
Joe Doing "Spiritual Coaching" and Counseling.
Referral IV - Leila is a Nutrition Consultant. OF COURSE she brings patients
to her Restaurant to SAMPLE the exact foods she wants them to add to
AND - people being basically LAZY.
People not wanting to CHANGE.
Most of her Nutrition Clients will NOT want to change their shopping habits.
OR Learn to cook strange foods in new ways.
They dine at their Restaurant - constantly - instead.
Very Simple Yet Powerful way to Refer Clients to yourself.
What do you wanna Bet that Joe and Leila REFER Clients Back and forth
between Each other.
MUCH EASIER to do over a Lunch Table.
The great thing about the case studies you share, is that they are low
overhead. No inventory, employees, headaches of managing a biz, etc.
You're the guy in the middle, bringing all the parties together (for a price).
If someone doesn't want to play, you simply replace him with another
or take your stuff down the road, where they get it.
I love your approach, Glenn. Full of enthusiasm and different
perspectives. Some of the best and most profitable ideas are
sitting right there, under our nose, waiting to be discovered.
Just takes a little thought - and action.