This is some creative marketing!

[Dien Rice]

Hi Don,

Thanks for telling a great story about a great promo!

Originally Posted by Don Alm

Ohhh....after I installed the Alarm System in the beer magnates mansion one of his sons came home unexpectedly from college.....set off the alarm but continued up the stairs to his room (It was around 3am and the son just wanted to get to his bed and paid no attention to the alarm sounding)

The alarm woke up his dad.....who had his bed positioned so that he could look down the hallway and....he had rigged up a sling on the side of the bed where all dad had to do was drop his arm down into the sling where his hand dropped into the Trigger of his shotgun.

So...he called out, "Who's There"? a few times.....after the alarm went off. No response and then he saw a shadow moving across the hallway and he pulled the trigger.....whereby the pellets proceeded to destroy an expensive painting hanging on the wall at the end of the hallway.

Luckily....the pellets did not hit his son.

I'm going off on a tangent here... But every year, there are stories in the media about accidental shootings like this. Luckily, this one turned out alright. But you (sadly) read about parents accidentally shooting kids, kids accidentally shooting their Mom or Dad, or even kids accidentally shooting their brother or sister.

What's the solution to prevent this?

All that comes to my mind are kiddie bullet-proof vests! Maybe there's a better solution...

Whoever comes up with a better solution than is available at present, could end up doing financially quite well - since this is a scary problem we are reminded about, by the stories in media, multiple times a year.

Best wishes,

Dien