Consider this.....

One of my sons reported that "Property Appraisals" in his area are "going thru the roof". (He's in the Property Appraisal biz)

This means people are SERIOUS about buying Real Estate......especially HOUSES to set up their New Homes.

So...what does this mean to Entroopeneers like me and you?

To ME.....it means a "HOT Market" to make some "serious money" from.

Now.....I am NOT considering selling anything to the Buyers BUT.....to biznesses that would like to contact these New Property Buyers!

Do YOU think that biznesses like "Pest Control"..."Landscapers"....."House Painters"....."Interior Decorators"....."Spa Sellers"......TV Satellite Cos"
..... "Carpet Cleaners"...."Medical Clinics"...."Dentists".... "Chiropractors"
...."Auto Mechanics".....etc.

Type in "Welcome Wagon" in Google and see what types of biznesses come up in your area.

ALL these biz would LOVE to contact NEW HOME BUYERS! WHY? So they can get to these newcomers FIRST.....B4 their competitors can.

So.....WHY would these biz owners want to pay YOU..... $200 A MONTH to contact 100 Home Buyers a month?

Because YOU can offer them something no one else can! Which is...."AN INTRODUCTION TO THEIR BUSINESS from people who've just bought a house in your area"!

So.....how do we do this? We get a LIST of New Home Buyers and send them a Large PostCard Welcoming them to the area and.....explaining that they can Scan a QR CODE to get special "Welcome Coupons" from local businesses.

Some years ago.....I did this with Printed Coupons in envelopes. Nowadays, a PostCard with a QR CODE gets better results.

So.....$200 x 20 sponsors = $4,000 A MONTH with very little expense. And, this is just for 100 home buyers month. What if you're in an area of 200 Home Buyers or more....each month?

Well worth looking into.

Don Alm.....long time promoter guy

Don, am I right that the post card is promoting your directory only? That you do not include any coupons or mentions of your client businesses?

You are driving traffic to your online coupons by way of QR codes?

Kind of neat idea. Are you seeing that QR codes are still being scanned? I've seen and heard that they never really caught on. Of course: No! I am NOT out in the trenches trying it out.

One more quick ask: You mention "an introduction from people who recently bought a house." Is that ... do you have testimonials on your post card? or something like that? How are they being "introduced" by other home-buyers?

I have always loved the new homeowners angle. You've been writing about it for years. I always talk myself out of it because "the market is going sour" or ... well, yeah, too many excuses.

Thanks for keeping the discussions live on the forum!

Originally Posted by Robert J.

Don, am I right that the post card is promoting your directory only? That you do not include any coupons or mentions of your client businesses?

You are driving traffic to your online coupons by way of QR codes?

Kind of neat idea. Are you seeing that QR codes are still being scanned? I've seen and heard that they never really caught on. Of course: No! I am NOT out in the trenches trying it out.

One more quick ask: You mention "an introduction from people who recently bought a house." Is that ... do you have testimonials on your post card? or something like that? How are they being "introduced" by other home-buyers?

I have always loved the new homeowners angle. You've been writing about it for years. I always talk myself out of it because "the market is going sour" or ... well, yeah, too many excuses.

Thanks for keeping the discussions live on the forum!

I am asking Hotel Guests to "SCAN HERE FOR PLACES TO EAT!" (I also include the URL for the 1% of Guests who might not have a Cell Phone)

I simply send a Large PostCard Welcoming them to the community.....from a Name List that gives me "30 Day Old Buyers". The Card has reasons why they should SCAN The QR CODE!

I'm also working on a way for Mortgage Cos to HAND Home Buyers one of my Cards.....AT TIME OF CLOSING!

One of my most successful Promo Programs was providing Mortgage Cos with my "Welcome Book" at time of closing as a Gift from them. This was a "Name & Address" book that had FULL PAGE Ads of my Sponsors PLUS Pages of Discount Coupons. Advertisers were VERY WILLING to pay me $10 per Book.....because they could get their business info into the hands of the BEST POTENTIAL CLIENTS/CUSTOMERS/PATIENTS.....people who had Just Bought a House and were NOT YET MOVED IN! They were PLANNING to move in! Wow! Talk about POWER! Every "Pest Control Co, Painter, Carpet Cleaner, Flooring Co, Interior Decorator, Dentist, Medical Clinic.....etc.... WANTED TO BE ABLE TO CONTACT HOME BUYERS.....BEFORE THEY MOVED IN! You Kiddin' ME!

Don Alm......long-time Idea Guy and Innovator

The more I read from Don, the more impressed I am becoming by his ability to see through an idea and actually come out the other side again. He is someone who takes an idea, perfects it in his own mind (whether he does it with feedback of others I do not know) and actually provides you with ideas so simple that you cannot believe you did not think of it first!