Consider this.....

Originally Posted by Robert J.

Don, am I right that the post card is promoting your directory only? That you do not include any coupons or mentions of your client businesses?

You are driving traffic to your online coupons by way of QR codes?

Kind of neat idea. Are you seeing that QR codes are still being scanned? I've seen and heard that they never really caught on. Of course: No! I am NOT out in the trenches trying it out.

One more quick ask: You mention "an introduction from people who recently bought a house." Is that ... do you have testimonials on your post card? or something like that? How are they being "introduced" by other home-buyers?

I have always loved the new homeowners angle. You've been writing about it for years. I always talk myself out of it because "the market is going sour" or ... well, yeah, too many excuses.

Thanks for keeping the discussions live on the forum!

I am asking Hotel Guests to "SCAN HERE FOR PLACES TO EAT!" (I also include the URL for the 1% of Guests who might not have a Cell Phone)

I simply send a Large PostCard Welcoming them to the community.....from a Name List that gives me "30 Day Old Buyers". The Card has reasons why they should SCAN The QR CODE!

I'm also working on a way for Mortgage Cos to HAND Home Buyers one of my Cards.....AT TIME OF CLOSING!

One of my most successful Promo Programs was providing Mortgage Cos with my "Welcome Book" at time of closing as a Gift from them. This was a "Name & Address" book that had FULL PAGE Ads of my Sponsors PLUS Pages of Discount Coupons. Advertisers were VERY WILLING to pay me $10 per Book.....because they could get their business info into the hands of the BEST POTENTIAL CLIENTS/CUSTOMERS/PATIENTS.....people who had Just Bought a House and were NOT YET MOVED IN! They were PLANNING to move in! Wow! Talk about POWER! Every "Pest Control Co, Painter, Carpet Cleaner, Flooring Co, Interior Decorator, Dentist, Medical Clinic.....etc.... WANTED TO BE ABLE TO CONTACT HOME BUYERS.....BEFORE THEY MOVED IN! You Kiddin' ME!

Don Alm......long-time Idea Guy and Innovator