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Old March 28, 2015, 11:42 AM
ron lafuddy ron lafuddy is offline
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Join Date: Apr 2012
Posts: 112
Default Re: Perceived value

Originally Posted by GordonJ View Post
IF the dealers or customers see you simply wipe on and wipe off, they feel you haven't worked for the money. Yes, the headlight got cleaned, but the perception is what allows one to charge more.

Bud Riggs perfected the 3 minute job, but, at the end, he went back to sanding, tripled his price (60 bux) and had no drop in demand.

Also, it is presentation and knowledge of the different types of plastics and how they were treated, so, you could clean a headlight, but, to RESTORE it, then sanding is done.

But, you test your market. I wouldn't do dealers in my area, prefer a little biz card on the parked vehicle and a phone call.

And, as posted above, very few people actively want this, but if you bring it to their attention, then you get jobs.

Wipe on wipe off chemicals could also permanently streak the plastic if it has even the smallest of chips or stonemarks.


I won't get into the dealer or retail argument here. I think both have merit
My dealer experience is limited and deals with another product, so there.

On the retail side, using Bud Riggs info, I fixed headlights for neighbors
and people they (the neighbors) referred. I've walked a few parking lots just
to see what would happen.

The opportunity is plentiful. Some want it, some don't care.

For anyone looking to get into this as a "quick moneymaker", pay attention to
Gordon's observations in this thread.

All plastic lenses are NOT the same, therefore results will vary.

Also, if you are fixing headlights outdoors and not in a controlled environment
weather conditions: temperature, wind speed & direction, humidity levels, sunny
or cloudy, will have an affect on your results. Doesn't matter what headlight
cleaning product you are using.

Customer expectations is another variable that you need to be aware of BEFORE you
start fixing their lens.

There are others.

That said, with the right approach, I think that headlight cleaning could be set up
as one of Dien's "absentee owner" businesses.

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