THE shortcut to copywriting success is...

[GordonJ]

Originally Posted by DarrenS

How do you know or find out what she wants? This is a pretty big key to the process also.

...to know who you are writing for.

You know because of the where the promotion is going to be shown.

You know because you've studied human behavior, are familiar with Wants and Needs, and because of where your INTERSECTION is going to occur.

Mary is 30, joined dating sites, does searches on finding a mate, joins a facebook group. You know what one of her preoccupations is, so you write to that one...

Old ad adage, don't sell lures and bait to golfers.

You wouldn't spend money selling golf products to bowlers.

So, it is about what you are offering and to whom. Then the WHERE, the Intersection and from that you extrapolate the preoccupation and the interrupter you want to use.

Gordon Jay