THE shortcut to copywriting success is...

[Dien Rice]

Originally Posted by Steve MacLellan

If they like you, they like your product -- then you have a sale.

I've read the book a few times. Still use advise from it....

Find if someone new calls to check me out for possible website development, I'll ask them a few questions about their business. Pretty soon they are telling me their life's story. People LOVE to talk about themselves. The more you listen to them talk about themselves; the more they like you. By the end of the conversation you get hired because you listened to them, and they need a website built.

Hi Steve,

It's true... It does work!

By the way, someone used this on me recently...

I was going to ask this lady about herself, and her background... But she kept asking me questions. More and more questions, out of her insatiable curiosity...

Pretty soon, I was telling her my life story... Including stuff I had no intention of divulging!

Man... Despite knowing how it works and how to use it - it still works on me, too...

Best wishes,

Dien