Open letter to all Marketers. Pay ATTENTION!

[Dien Rice]

Originally Posted by Dien Rice

I always liked the "give them something for free" approach to marketing...

Give them something valuable, including valuable information or advice. For free.

That way, even if they don't buy, your prospect still got something valuable from you... Which means they didn't waste their time.

Of course, you still need to have a "call to action"... That's what pays the bills!

But, overall, I think this is a good approach to marketing, where everyone benefits...!

Here's a great example of a classic "give them something for free" ad... In this case, some good, free information and advice...

David Ogilvy tells people "how to launch new products" - with good advice in the ad, too! (From 1973.)

Of course, if you don't want to try to do it yourself... You can just contact them. This ad - as well as giving helpful advice - also positions Ogilvy & Mather as the "experts" you can hire to do it for you...!

(You can find a PDF copy of the ad here - click on the image in this article... http://www.infomarketingblog.com/how...-new-products/ ...)



Best wishes,

Dien