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Old August 16, 2016, 02:20 AM
Dien Rice Dien Rice is offline
Onwards and upwards!
 
Join Date: Aug 2006
Posts: 3,369
Default Is a USP important?

Quote:
Originally Posted by GordonJ View Post
Yes, screaming and yelling in all caps.
I'll make this a sticky if there is participation, or let it fade into SP oblivion if it is only me.

NO politics or philosophy, no theory, guesses or ideas...just tested and proven ways to make money. Online and offline.

I'll start with some personal ways and share some of the SowPub archives with you. First some basic basics, OK?

1) You don't get paid for doing nothing. Sure, someone could give you money, and not a loan...but then you aren't being PAID, are you?

2) Whatever it is you DO, to be paid, there must be an exchange of value, and it is not your value, it is what they, the buyer/market, is willing to pay.

3) Barter is a form of exchange of value.
Hi Gordon

Thanks for sharing these - these are definitely the heart of it... Of course there are a few more tidbits you could add...

I do think the concept of the toll position is quite important. Along with the concept of what is your unique selling proposition, or USP.

Your USP is the answer to the question - why buy from you and not from your competitor?

If you have a good USP I think it makes selling easier - as long as your USP has added value for the customer!

In both your Off-Key Singing Telegram business, and also your ResumesPlus business, you had very strong USPs.

As usual there is much wisdom in your posts...!

Best wishes,

Dien
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