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Thanks for sharing these - these are definitely the heart of it... Of course there are a few more tidbits you could add... I do think the concept of the toll position is quite important. Along with the concept of what is your unique selling proposition, or USP. Your USP is the answer to the question - why buy from you and not from your competitor? If you have a good USP I think it makes selling easier - as long as your USP has added value for the customer! In both your Off-Key Singing Telegram business, and also your ResumesPlus business, you had very strong USPs. As usual there is much wisdom in your posts...! Best wishes, Dien
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