HOW TO MAKE MONEY, A DEDICATED THREAD.

[GordonJ]

Originally Posted by Dien Rice

Hi Gordon

Thanks for sharing these - these are definitely the heart of it... Of course there are a few more tidbits you could add...

I do think the concept of the toll position is quite important. Along with the concept of what is your unique selling proposition, or USP.

Your USP is the answer to the question - why buy from you and not from your competitor?

If you have a good USP I think it makes selling easier - as long as your USP has added value for the customer!

In both your Off-Key Singing Telegram business, and also your ResumesPlus business, you had very strong USPs.

As usual there is much wisdom in your posts...!

Best wishes,

Dien

How's your memory Dien? In those early days I had a few mantras.

Fly Low-Collect the Dough, was one.

The other was: I have NO competition. Which I guess was my USP.

See, in every business I've started, I did things differently. With Singing Telegrams, as fun as normal ones were, I made them a unique experience, OFF KEY, silly costumes, not tux and tails...homemade cards, unique personal poems. NO ONE could compete. I also knew when to bail and have a pretty good sense of ebbs of the tides.

In golf, NO ONE in the world could teach the J Swing and teach the TARP system, no one.

In the resume business, NO one had the local contacts it took me 4 years to acquire, so they couldn't match my guarantee, and couldn't offer my services because I had ran job clubs for a couple of years and got all the kinks worked out.

In the postcard ads, no one is doing a drip program and selling at lower prices over longer periods of time, NO competition at all.

There have been scores of people who have written on buying and selling and a great number of them got started by reading the Chattel Report. Today, many would want to do the Craigslist thing, but, again...

and plenty of people have had the opportunity...

few, if any, have set up their networks of buyers, like they were instructed 15 years ago, and today, they might get desperate and want to buy/sell for quick profits, but they don't know WHAT TO BUY, the most unimportant part of chatteling. But it is their focus, not mine.

I guess my USP in almost all of it is, I'm willing to do what the others won't do. I'm not afraid of people.

Knocking on doors and talking to people does not make me break out in a cold sweat.

So, I'm iffy on the whole USP thing, and to be honest, I would advise people to BE the USP, and not try to find one. If you do, then, you too...

will have NO competition.

Make sense?

GordonJ